Are you another entrepreneur who wants to make it big? Are you sure you have prepared everything to launch a successful startup? You might get startled to know that only 40% of startups become profitable. Moreover, 58% of startups possess less than $25000 during the initial phase, making it hard to manage a successful working business.
Citizens of the US need to keep an eye out. The US is the leading country in the number of startups arising regularly. The second and the third spots go to India and the UK, respectively. Also, approximately 50% of unicorn companies are in the US.
So, if you are about to start a mobile app startup, you need to take care of the following things to ensure your chances of thriving.
Mobile Apps Startups: Contemplate Your Idea
An idea is everything; it can make or break your startup. Therefore, it is necessary to ideate, pause and rethink. And when you are done doing this, reiterate it until the idea and the way to achieve it become impeccable. When you think about mobile apps, try not to fixate on the first idea that comes to your mind and act upon it. It will be better to make a list of all the ideas and how you can materialize them. After you are ready with a list of possible mobile app ideas, test the waters and see which ones are feasible. It is excellent after you get a handful of ideas and can pick one. And if you are confused about more than one idea, it will be better to get help from professionals. Getting help from professionals means you have someone to tell you whether it will work and what might be the future implications of the idea. In short, take your time to think about what your mobile app idea and startup will be all about.
Mobile Apps Startups: Carry an Intensive Market Research
After deciding which idea to follow, it is best to research it thoroughly. Even if you think your idea will transform the industry and is lucrative, you need to conduct market-oriented research to determine your target audience. You need to make sure that your idea solves a real-life problem and has something to offer to people and, in particular, your target audience. Doing this research is to download all the apps that offer the same service, examine how they work, and check out their user interface. Also, understand what was lacking in the apps that failed to live up to the people's expectations. Doing this ensures that you know what to avoid and incorporate into your mobile apps.
Mobile Apps Startups: Select an Ideal Platform
The next step is to decide which platform is ideal for your brainchild. It means on which platform you will launch your mobile apps. The type of your mobile apps and how you will develop them are the critical factors in deciding which platform aligns with your mobile apps. Moreover, it would help to study market share and revenue for both Android and iOS. Another thing you would need to determine is whether to develop native or hybrid mobile apps. And to make a decision, you will require to know about the pros and cons, technicality, functionality, etc., of these two types of mobile apps.
Mobile Apps Startups: Attractive UI/UX Designs
Pick any successful mobile app, and you will find one thing that is common in all. That thing is an alluring user interface design. This observation points to one thing: you must create an intuitive user interface that is pleasing to look at and usable at the same time. In addition to it, you must ensure that your user interface must be according to the standards set by Google Material Design and Apple's Human Interface Guidelines.
Mobile Apps Startups: Product Development
This step involves the development of your brainchild, your mobile apps. And for that, you need to find a competent development team. Here, you can either choose an in-house team of developers or partner with developers through outsourcing.
Both of these options are good in their ways. The former ensures good communication between you and developers, and the latter allows you to hire top-notch app developers. If you want to team up with partners through outsourcing, making a list of potential partners and going through their portfolios will help you. When you have selected your developers, aim to create an MVP and address the core points. After this, keep adding new features and check how the app fares with further improvements.
Mobile Apps Startups: Look for Raising Investment
The earlier steps helped you make your mobile apps and find an idea on which you will work. You need to generate money for your mobile app startup at this stage. When one creates many funds, one guarantees greater resource availability and higher chances of success. Although there are numerous ways to raise funds, you should go for the one that aligns with your business model. You can choose one from Seed funding, Bootstrapping, Crowdfunding, ICO, etc.
Mobile Apps Startups: Strategic Marketing Plan
A strategic marketing plan is all it takes to transform a regional brand into a global one. Social media and PR help you rapidly acquire users. You can also employ numerous mobile app marketing strategies and incorporate App store optimization to make your mobile apps become a rage.
Mobile Apps Startups: A Solid Monetization Plan
After everything you have done so far, you need to make a monetization plan for your mobile app startup. This plan ensures that your mobile app startup becomes successful. You can choose from the following options: 1.Advertising 2.Sponsorship 3.In-app purchases 4.subscriptions 5.pay-per-download Before you choose a particular way, please select the one that will guarantee you success, and for that, you need to read its pros and cons.
Mobile Apps Startups: Update and Improve Your Mobile Apps
The life cycle of mobile apps does not end with the launch of mobile apps. It is a lifelong process. It would help to keep working on your mobile apps, take feedback from users, and see what they require and want now. Also, changing the looks of your mobile apps and incorporating new technologies help retain and attract new customers. This step also ensures increased visibility for your mobile apps.
Mobile Apps Startups: App Retention Strategy
The last thing you need to do is ensure that people do not uninstall your mobile apps. It is tough to keep your target audience's attention when there are numerous apps like yours though it is not impossible. You can do the following things to ensure that people do not uninstall your app: You can ensure that you send timely notifications to your users. You can gain their trust by being transparent about the permissions and how you will use their data. Updating your mobile apps is fine but only do that when necessary.
With so many mobile app startups arising daily and failing, ensuring that you do everything necessary to keep your startup thriving is crucial. The steps to start a successful mobile app startup are: Contemplating your mobile app ideas Getting them verified by a professional Hiring developers Marketing your product Determining your target audience generating revenue You can find the right professionals to develop and market your mobile apps in the AppsRhino team. So get in touch with us today to devise a plan for your success.