Posted on: | Posted by: Rahul

How to expand the grocery business with Instacart Clone or Grofers Clone?

grocery business with Instacart clone or grofers clone?

A few years back, nobody thought of doing an online grocery business until someone took a step forward and introduced grocery delivery services in the market. This idea received a tremendous amount of support from the customers who were facing problems with the time limitations in their day-to-day lives.

The online grocery delivery business has made it possible for supermarkets to operate on both online and offline platforms. Grocery delivery apps like Instacart clone or Grofers clone are flourishing at a fast pace. Even big marketplace like Amazon, Walmart, and so on are becoming a part of this grocery delivery industry.

Market Size

According to a study by the Food Marketing Institute, online grocery sales are anticipated to acquire 20% of the entire grocery industry by 2025.

It is estimated that the online grocery store is the new sector to be disrupted by e-commerce.

Massive marketplaces like Amazon have entered and covered a significant share in the grocery delivery industry. Today Amazon has acquired 18% of the online grocery market share overpowering many big marketplaces, including Walmart.

History of the two Grocery Business Start-ups

  1. Instacart

    Instacart is an American based company, founded in 2012 and offers grocery delivery services in the U.S. and Canada. The two mediums through which Instacart promotes its services involve its official website and its application through which the customers can register and order their grocery requirements.

  2. Grofers App

    Grofers app is an Indian company based in Gurugram, which arrived in the grocery delivery business in 2013. The name Grofers is derived from Grocery gophers and operated in 28 cities, including Delhi, Hyderabad, Mumbai, Kolkata, Pune, Jaipur, Ahmedabad, and the list goes on. Grofers were able to manage and work during the pandemic coronavirus along with big marketplaces like Amazon India and Big Basket.


Grocery app clone’s business model like Instacart or Grofers work on the four-tier system, which involves the following steps:

  1. Registration: A customer must register into the Grocery app clone to access the services provided by the Grofers clone or Instacart clone. To register and make an account, a customer needs to fill up his personal information like his name, contact info, address, etc. into the application or the website.

  2. Search and order: After the registration, the next step is to browse through the app and add items to the cart in the grocery app clone.

  3. Payment: The grocery delivery clones offer various payment options, which enables users to pay for their order through the online mode. Once the payment is made, grocery app clones like grofers clone send the notification to the delivery man and the grocery store from where the order is placed.

  4. Tracking: After paying for the order, the customer can relax and wait for the order to arrive at his doorstep. Meanwhile, he can track the order status on the grocery app clone.


Instacart’s business model, along with its recent advanced technological developments, brought a revolution in the world and changed the grocery shopping ways for many and still progressing in their industry.

The grocery app clone like the Instacart clone works in big cities of the USA like Los Angeles, Seattle, Austin, Chicago, Washington DC, Boston, and so on.

The Instacart clone partners with multiple local grocery stores such as Safeway, Whole Foods, etc., which makes over 300,000 items available on the grocery app clone that ensures large items to the customers.


  1. CUSTOMERS: The grofers clone concentrates on customer satisfaction, which sets such grocery app clones apart from other competitors. Such a grocery app clone ensures superior quality products along with the on-time delivery promoting their loyalty towards the customers.

  2. STORES: Any online delivery business works as a two-way system where the delivery company collaborates with the required grocery stores. Hence, healthy communication is essential between the two sides.

  3. SHOPPER: One of the significant parts of the grocery app clone is the delivery man, who has the responsibility to collect the grocery items from the store and deliver the products to the respective destination.


  1. WEBSITE: The customer can obtain services from the website.

  2. MOBILE APP FOR ANDROID, OR IOS: The grocery app clone provides services through their business-built applications.

  • CUSTOMER SERVICE: For any queries or complaints, the customer can call or send a message.

  • SOCIAL MEDIA: The customer can also reach the grocery app clone like grofers clone through various social media platforms.


Now we have a clear picture of how the grocery delivery businesses like instacart or Grofers app work and earn, but the question arises: How can they help your grocery business to rise? Well, this question can be answered in two ways, which are described below:

  • Build-own-app: A grocery business can increase their customer base by digitizing their business, that means these grocery store owners can hire an app development company that can develop a user-friendly mobile app for their grocery business where they can list their grocery products and create an online store for the customers through their mobile app, or website.

  • Partnership: Another viable option to expand your grocery business is collaborating with a grocery delivery app company that will help you reach those customers who are willing to buy groceries online and will help you earn money through these online platforms.


The grocery delivery business has a vast scope in the future. The thriving demand for grocery delivery services has enabled many start-ups to take inspiration from the successful grocery app clones like the Instacart clone business model and get into this grocery business.

If you are also keen on digitizing your business and wondering where to begin, then AppsRhino is the app development platform to let your dream app come to live to provide a user-friendly experience to the customers.