In May 2015 when Amazon launched its same-day delivery service in the major 14 cities of the U.S., it was adorned and welcomed by the mass consumers. The same day delivery concept that is the delivery within 24 hours has been able to fit well into the consumer’s expectations. It integrates the online retail stores with brick and mortar stores. In the recent years, major companies like DFL, DPD, FedEx have started working on the same day delivery model keeping in view the sharp surge in the demand of the consumers. According to a study, 61% of the online consumers are ready to pay more money to access goods immediately and 51% of retailers are inclined offer in the next 2 years. On top of that, 80% surveyed shoppers expect the delivery of their goods and services to the buyers within one day whereas 61% showed the willingness to deliver their packages to the buyers in 3-4 hours. These stats clearly highlight a golden opportunity for brick and mortar stores and for the logistics industry.
Here are the solutions that can help you to stay ahead in the Game.
Customers want same day delivery
As the consumer’s lifestyle, preferences, and taste are evolving over time, the hectic work schedules have inclined the buyers to gratify their demand at the fastest. The limitation the online retail marketplace have over brick and mortar store is not on the spot delivery of products. Usually, a parcel/courier is delivered after 24 hours at the doorstep unlike instant access of the product. According to a survey, 74% of the consumers are likely to shop again after receiving same-day delivery of goods and services. Online retailers will benefit with same day delivery model as with immediate product access, their position increases as compared to stationery retailers. Brick and mortar stores can broaden their sales by integrating their infrastructure with the e-commerce channel. This approach is a win-win deal for the businesses as the consumers are increasingly focused on the same day delivery. With the disruption of the on-demand platform, logistics and supply chain industry is constantly re-innovating in order to gain a competitive edge. Thus, the same day delivery model embedded with GPS, Cloud Computing, and latest technologies is the future of logistics or pick up and delivery businesses.
Offer Same Day Delivery to Build Brand Loyalty
Building a brand is a challenging task for small businesses especially with constantly changing customer expectations. Brands are experimenting with the creative digital experiences which have transformed the consumer loyalty dynamics. Today consumers feel loyal to the brands which provide them with personalized offers, discounts and interacts with them through their preferred channel of communication. On top of that, same day delivery instills great confidence in the consumer’s buying experience. And the purchase conversion rate can increase up to 20-30%. The survey results of Amazon claim that more than 50% people would frequently buy the products if same day delivery was offered. Thus, a good delivery experience is an important aspect of keeping the customers loyal and encouraging repeat purchases as well as helping to build a loyal brand.
Offer Upfront Pricing
Upfront Pricing lets consumers aware of the exact price that the company will charge for immediate delivery of goods. The delivery price increases when the demand for the immediate delivery of products rises. The system will calculate the price based on the time and the distance traveled including any toll charges, if applicable. The customer will have complete information about the cost. In Uber for Taxi business, there is a great increase in the number of requests to avail cab service because their customers have full control over the price and they love upfront pricing. Offering Upfront Pricing in same day delivery model will aid in more deliveries per day and thus more earnings.
Real-time tracking is another prominent aspect to gratify the immediate needs of the consumers. The real-time tracking allows the organization to have direct control of the fleet en route which further allows them to make better decisions and improve customer service. Real-time tracking furnishes the productivity and customer satisfaction. An organization can smoothly deliver goods and services without hindrance in the customer experience. If any fleet or driver is not working efficiently, an organization can easily overcome the glitches. Live tracking system furnishes the customer’s satisfaction. From GPS tracking system, the revenue of a company can increase up to 16.4%. Further, a business organization can reduce the fuel costs which is one of the highest expenses of an organization. Real-time tracking allows to plan and monitor the shortest, efficient and fastest routes which save both the time and money of the organization.
Hire Professional Drivers
According to a study, around 57% of consumers won’t purchase the product again if the delivery person was unprofessional. 70% Consumers are able to instill more confidence in the brand if the delivery person is dressed in a uniform. Quality delivery is measured not only by on-time delivery of the product, it should also be ensured that the goods are guarded against any theft or damage, tracked in real time and handled with care. Thus, professional drivers are vital to an organization because delivery experience leaves a lasting impression on the consumer’s mind which can affect their loyalty towards a brand in the future.
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