Today ChowNow supports over 14000 independently-owned restaurants across Canada and the USA with the help of their websites, Facebook, Google, and apps. Since the number of restaurants listed with ChowNow is enormous, it is essential to pull your socks up and ensure that your ChowNow restaurants thrive and survive the stifling competition.
Nobody is perfect, and thus everyone requires assistance of some sort. And as a restaurant owner partnered with ChowNow, you will need some help to defeat your competitors. These tips and tricks to claim the top spot are not hard to perform. On the contrary, these are simple, and one can perform them efficiently.
If you neglect your menu, order customization scheme, analytics, and the power of Facebook, this blog is for you. Once you realize how powerful these tools are to rank your ChowNow restaurants well, you will see soaring benefits.
Thus, read on to know the seven ChowNow tips and tricks no one will tell you about!
What is ChowNow?
For those who do not know what ChowNow is, this section of the blog tells them what ChowNow is.
ChowNow is a third-party web plugin allowing restaurants to opt-in to their ordering services. After a restaurant owner opts in, this plugin syncs their data with a customer-facing mobile app and website. Now customers can order meals for pickup, delivery, or contactless in-store dining with the help of the app or the website. As a result of this arrangement, participating restaurants also receive ChowNow customer service.
It is an online food ordering platform that lets customers connect with numerous local restaurants.
Why are there several ChowNow restaurants?
Numerous restaurants are using ChowNow's services as it is not like its competitors; it does much more than putting a restaurant on its app! It means, ChowNow facilitates restaurant owners to have their ordering apps and an easy order function on their websites.
Apart from this, ChowNow does not take a cut of each order you receive via its app. This platform has a paid monthly subscription model to earn money. ChowNow has a base cost of 149 dollars per month and a one-time setup fee of 399 dollars per location. However, these prices decline when a business signs a contract for a longer duration.
It also has an annual plan worth 199 dollars per month with an initial setup fee of 199. And their two-year annual comes last. This plan is worth 99 dollars per month and has the same discounted setup fee.
What is ChowNow customer service?
Let us talk briefly about ChowNow customer service here. Most cases pertain to unsatisfied customers; for them, ChowNow suggests directly contacting the concerned restaurant and talking it out with them. Therefore, you should contact the restaurant directly if you have problems such as late orders, missing orders, or a bad experience. You need to search for their number on Google as ChowNow does not list ChowNow restaurants' numbers on the app.
However, if contacting the restaurant owner does not solve your query, you can contact ChowNow. The best way to contact ChowNow is via Phone, although live chat and a helpdesk are always at your disposal.
Some cases involve Restaurant owners in dire need of ChowNow customer service. If you are a ChowNow restaurant owner, it is advisable to contact your Restaurant Success Manager first. ChowNow restaurant owners receive contact information when they first set up their partnership. However, there are other ways to contact them if this does not work.
In either case, the aggrieved person should gather all appropriate information, such as receipts, emails, etc., before they contact ChowNow.
What are the 7 Tips and Tricks for ChowNow No Will Tell You About?
Here we list the tips and tricks for ChowNow no one will tell you.
Leverage add-ons to maximize online ordering restaurant upselling.
Customers in-house have the facility to customize their orders. Such as adding a piece of bacon to the other dish they order or making a combo meal from other dishes on the menu. And ChowNow lets online customers do it with the help of a curated modifier list.
A few best modifications to your ChowNow restaurants' menu are frequent add-ons such as drinks, desserts, sides, milkshakes, appetizers, etc. This way, you can make your hungry customers add more stuff to their orders, giving you more profit.
Organize your ChowNow restaurants' menus to highlight your most profitable items.
Every restaurant has one or two staple food items that sell the most and are their strong points. Even your ChowNow Restaurants will have a few star dishes that earn you the maximum profit. You can use these food items to enhance your menu. All you need to do is move them to the top of your ChowNow restaurants' menu and see the magic.
Besides doing the abovementioned things, you can also use this technique to promote your special offers, such as lunchtime offers. Here you can move your lunch specials to the top of your menu during afternoons.
The best way to determine which food items are your popular and profitable dishes is to run through your ChowNow restaurants' menu and list items for both: Profitable and Popular.
Go live on Facebook Live.
You can also benefit from going live on Facebook! Yes, you can, as Facebook users are three times more likely to spend time watching live videos than traditional videos. Therefore, live videos are a great way to directly connect with your audience if you intend to do so.
However, you must ensure that your Facebook lives for your ChowNow restaurants are appropriately curated. And you can do so by taking tips from some sample videos on Facebook Live.
Once you examine Facebook lives, you can live stream the event of which your ChowNow restaurants are a part. Or you can let people see the behind-the-scenes of a new dish or addition to your restaurant with the help of live streaming.
Run a Facebook Ad for your ChowNow restaurants
Facebook can help you advertise your ChowNow restaurants' menu. Yes, it can with the help of Facebook ads. These ads let users drive their potential loyal customers to their business by allowing them to select their desired demographics and age range of consumers nearby. Also, they let you target people based on their areas of interest, the ads they have clicked on in the past, etc.
This Facebook feature helps you only when you pick the most mouth-watering pictures of your menu items and use a few dishes to promote your business. You can track how each of the items performs, helping you know which one attracts people. This feature lets you know which tactic of yours positively achieves your goals for your ChowNow restaurants.
Moreover, you need not worry about the pictures underperforming as Facebook favors the one that performs the best. Thus, there is nothing for you to lose. Lastly, your Facebook Relevance Score also helps you determine how relevant these ads are to your selected targets.
Come up with crave-worthy menu item descriptions.
As a restaurant, you should speak highly of your menu and what is the best way to do it other than setting up a descriptive online menu! Whatever you have on your menu, try to describe those items with words that revolve around texture, flavor, or presentation. Apart from your food items' descriptions, it would help if you focused on the word limit of these descriptions. It is advisable to write short descriptions as numerous customers will be surfing your menu on the mobile screens with limited space.
Keep up with your ChowNow restaurants' social media analytics.
Those who use Facebook to promote their ChowNow restaurants can also use Facebook's in-depth analytics and insights to stay abreast of what works for their brands. When you view your insights on Facebook, focus on weekly changes. In the case of an increase in engagement, it is advisable to delve into its reason by asking questions such as "Did it increase because I posted more?" "Did it increase because of the relevant content?" or "Did my posting time influence it?" etc.
However, these insights and reasonings will only help if you maintain a weekly document to track your analytics. This practice will help you reflect on your changes in analytics later on.
Promo Cards to Take Home
A physical reminder of a better way of ordering a meal will work wonders, and promo cards can help you achieve the goal. You can add a promo card to their takeout bags or check presenters so that they can pay attention to it once they are out of the hustle and bustle of the restaurant. When in a calmer environment, they can look at the promo card and take the desired action: order online next time after getting impressed by your commission-free online ordering system.
Also, to achieve better results, it is advisable to ask a staff member to hand promo cards to your customers and explain what these are to them when they depart. This approach adds a personal touch to the whole thing and can help them remember the promo card later.
Nothing is stopping you now! These seven tips and tricks to rank your restaurant well on ChowNow are wonderful and will help you increase your profit. Promo cards and Facebook lives are a great way to forge personal relations with your customers; this way, you can grab numerous potential loyal customers.
Besides promo cards and Facebook lives, Facebook lets you advertise your menu and see which ones perform well for you! Another thing that Facebook allows you to do is to check user behavior with the help of its insight features.
Lastly, paying attention to your online menu will also help you reap benefits. You need to add descriptive descriptions and give customers the freedom to include add-ons to their orders.
So act on these tips now and see the results in no time! Also, if you are a budding entrepreneur who wants to launch an app like ChowNow, you can contact AppsRhino today!