## **Introduction** Software as a service (SaaS) apps is seen differently due to the growing demand for intelligent devices. Many SaaS businesses emphasize mobile app development in line with the current trend. No matter the industry, small, medium, and large organizations embrace mobile SaaS. The adoption of SaaS mobile apps is mainly driven by the demand for flexibility and deployment simplicity. Every SaaS company must have a mobile app to promote its brand and give users a better experience. Distributing software is called "software as a service" (SaaS). This pattern stands out because instead of purchasing and implementing the software, users rent it on a cost-per-user or usage basis every month. Additionally, customers can change the service's scope as needed. Hosted apps, pricing based on a subscription, and sharing between several users are this model's key features. The trigonometry of technology will undoubtedly alter in the future years, according to specialists in mobile app development. Technology trends are developing quickly. The ability to track our everyday activities, capture special events, and access a wealth of information with a simple tap has made mobile apps a crucial part of our lives. Mobile apps are becoming more and more common since they are easier to develop and have lower client acquisition costs. Using SaaS, developers may service consumers with a single product version. This strategy enables businesses to scale quickly without adding IT personnel or updating the infrastructure. The SaaS price model, which is subscription-based, can keep the IT budget stable or even cheaper than that of native software.
It would be a waste for a SaaS company to create a mobile app simply because everyone else is. Instead of just making an app to follow the trend, a business should analyze and pinpoint the precise requirements for such custom mobile software and the main functions it can fulfill. Before creating an app, thorough study and preparation are essential. This article focuses on why a mobile app is necessary for SAAS business: - How did SaaS mobile applications alter the game? - What is a mobile app essential for SaaS business? 1. To develop into an anywhere service 2. To gain an edge over competitors 3. To increase client retention 4. To have an element of convenience 5. To have the advantage of direct downloads and cloud technology - Standalone apps vs SaaS apps
## **How did SaaS mobile applications alter the game?** SaaS programs maximize employee productivity and business success, so their market has exploded in recent years. Many small and medium-sized businesses use new SaaS mobile apps based on performance requirements. Global SaaS mobile app development companies assist organizations in this convergence by letting them know where to focus their attention in the future. Due to the ongoing sales of smartphones, mobile SaaS is anticipated to reach $20 million by the end of 2017. Cloud apps currently account for 81% of all mobile traffic, and by 2019 they will likely account for 93% of all mobile traffic. In addition to having personnel who can use mobile devices, many industrialized nations' populations also anticipate SaaS apps to be offered via mobile. SaaS mobile apps are growing far faster than productivity apps like DropBox, Slack, and others. Since more than 80% of employees do not work at a desk and 50% own smartphones, SaaS mobile app firms' growth appears to be almost inevitable. ## **Why is a mobile app essential for SAAS business?** SaaS businesses still have many advantages to capitalize on mobile potential fully. Some crucial reasons why spending the time and money to create a high-quality mobile app is worthwhile are listed below: ### **Develop Into An "Anywhere" Service** Including "all" of the desktop capabilities of your service into an app for your SaaS platform is unnecessary. Instead, the emphasis should be on determining which elements of your service best fit into a mobile experience. SaaS providers should consider how their product might benefit users constantly on the road. Maybe some dashboard activities or views are best suited to a glance when standing in a coffee line or waiting somewhere, like an airport. ### **Gain an edge over competitors** As some SaaS organizations are hesitant to pursue developing a high-quality mobile app aggressively, competitors may succeed in doing so before them. It may be especially true if your SaaS rivals have a mobile solution lacking features or disappointing performance. If you create an efficient and functional mobile app, consumers might be willing to pay more for those advantages. According to Dimensional Research, app consumers are more concerned with app performance than price: "App speed and responsiveness are key, and 96 percent of respondents stated app performance is critical." Depending on your current pricing and business plan, in-app monetization might not be the best course of action. The fact remains, nevertheless, that customers are interested in helpful mobile experiences. Your brand can significantly influence if it offers a worthwhile mobile experience. It is especially true if your rivals' mobile experiences fall short of performance expectations. ### **Increase Client Retention** The most important benefit of having a high-quality mobile app is that it allows you to keep your current clients and lure in new ones. When consumers use a valuable and efficient mobile app, customer happiness soars, and customer churn drastically decreases. Customers can access your service around the clock when it is available as a mobile app. It gives your service extra convenience and aids in integrating your brand into your users' regular routines. Brand loyalty can be significantly affected by the level of accessibility and service provided. ### **Debate between responsive websites vs. mobile apps** It is challenging to state the utility of having a business website for a SaaS provider that is fully responsive. While responsive websites are necessary for some businesses, they are not sufficient. First off, unlike a custom app, a mobile website cannot provide users with personalized UI/UX features. Software entrepreneurs must understand that both are necessary for the most outstanding results and that responsive websites are not a substitute for mobile apps. The mobile platform allows customers to benefit from 24/7 accessibility. Apps are quicker than mobile websites and are crucial for creating a sense of "involvement" among clients. A mobile app offers a much richer user experience than a mobile website. ### **The element of convenience** Knowing a mobile SaaS app's advantages is crucial before developing one. Apps are less intrusive than traditional business tools and provide a pleasant alternative to a company's unstable, underpowered, and frequently out-of-date hardware systems. Another benefit of mobile applications is that they are simple to update and maintain and don't cost much. The need for mobile SaaS solutions is increasing as more and more SaaS business owners worldwide recognize the necessity for rapid and dependable service delivery automation. People want convenience, and mobile apps offer it in spades! ### **SaaS operations are more flexible thanks to mobile apps.** Dynamism is the new game for SaaS companies. Software developers and tech entrepreneurs cannot follow antiquated, outmoded trends. Marketers must differentiate themselves from competitors, and mobile apps are a terrific tool. If a SaaS company has a mobile app, it is likely to be able to offer end-users services that are considerably smoother, faster, and more secure than a company without an app. Companies must understand that developing a mobile SaaS solution is a long-term endeavor. To meet (and perhaps exceed) client expectations, consistent adjustments, improvements, and new content are needed. ### **Using applications to gain a competitive advantage** There isn't much room for skepticism regarding the value of mobile apps for SaaS companies. Many businesses avoid employing apps, primarily due to widespread misconceptions and distrust. On the other hand, though, a growing proportion of all end users are showing a preference for interacting with mobile apps. There is a clear prospect for a SaaS company to get in, create a unique mobile app, reach a larger target audience than ever, and foster client loyalty. A well-planned mobile app strategy can give a SaaS business significant competitive advantages over its rivals. ### **Mobile applications enable SaaS companies to accomplish more with less.** A SaaS company can easily create a mobile business app by following a straightforward approach. A single mobile application version may cover the entire customer base, making the actual deployment simple and rapid. For SaaS organizations, native app development is generally preferable to hybrid or cross-platform technologies. A clever mobile app approach can help businesses achieve higher ROI by dramatically lowering their average customer acquisition costs. Several practical APIs can provide authentication, analytics tracking, authorization, and other crucial capabilities, lowering the typical expenses related to mobile SaaS apps. ### **Easier than ever to acquire and keep users** The availability of mobile SaaS apps around the clock is one of the main factors contributing to their popularity. A recent survey shows nearly 90% of respondents prefer apps to company websites. A SaaS company is unlikely to be able to react to inquiries and complaints made at odd hours if it only conducts business through its website (outside office hours). An intuitive smartphone app eliminates this issue. Through the app, business owners may always stay in touch with clients, generate more leads, and guarantee consistent business growth (the user ratio also becomes more favorable). The level of competition is constantly rising. Thus, a tech entrepreneur cannot afford to be absent during crucial hours of the day. ### **Advantages of direct downloads and cloud technologies** SaaS providers can eliminate the issue of desktop downloads and related accessibility issues with mobile apps. All downloads take place inside the app because these apps have robust cloud storage options. Accessing the service never poses a problem for end customers as a result (since there are no local downloads). SaaS providers should strive to create "offline cloud apps" that are accessible to all users and do not rely on network connectivity for performance. The apps' security settings and other crucial features must be thoroughly tested. ## **Standalone apps versus SaaS apps** SaaS is used on a variety of mobile devices in addition to laptops and desktop computers. The SaaS apps improve the quality of the service and can be utilized as a dashboard to give stakeholders reports. SaaS apps differ from standalone apps in several ways, including upfront cost, simplicity of use, lack of manual updating, genuine collaboration, etc. 1. Mobile SaaS apps can be accessed from anywhere using a secure login and do not require desktop downloads. On the other hand, standalone apps can be downloaded straight from the app store. 2. The monthly cost of users, storage, and packages is used to compute the cost of downloading mobile SaaS programs. Standalone apps have a meager price and only require a small one-time payment. 3. SaaS mobile apps enable real-time team communication, in contrast to standalone apps that do not support back-and-forth communication. 4. SaaS mobile apps that run in the cloud save all updates and data, whereas standalone mobile apps save information locally on your device. ## **Conclusion** Despite the escalating expenditures, companies must develop and maintain their IT infrastructure. SaaS offers businesses a different way to connect to and use services created on a shared infrastructure. The SaaS model has exploded in recent years due to its numerous advantages to organizations of all sizes and sorts. The world is moving toward mobile apps as the number of mobile devices rises quickly. Give your users access to a mobile app that enables them to use your services from any location and at any time. Give your consumers an improved app that performs well and fits the requirements of their devices. To give better security and faster performance, keep with native app development.