WooCommerce Pros and Cons

Updated On: August 24, 2022

Updated By: appsrhino


In the era of technology and digitalization, a business must have a website. Your business needs to be on the internet to stay in business, or else you are out of business. People don’t come to your organization for any inquiry; they either search your company’s name on the internet or find out about your company via recommendations. 

Not just a website, but an up-to-date website with modern functionalities can give your business the much-needed boost. Owning a website gives your business credibility and visibility, which leads to an increase in customer base. A website lets your customers understand your company, products, and services better. Here we have a magical tool for you called WooCommerce, a plugin that helps you add e-commerce functionalities to your WordPress website. 

To know about the WooCommerce Pros and WooCommerce cons, stick around.


With time everything changes, even how businesses work. For surviving the present competition, your business needs to adapt to the changes in the world. It had never been this important to own a website before the pandemic took over the world. Not just a website, but an up-to-date website with modern functionalities can give your business the much-needed boost. Owning a website gives your business credibility and visibility, which leads to an increase in customer base. With over 2 billion websites on the internet, you need to ensure that your website stands out from the rest. We present to you WooCommerce, WooCommerce pros, and WooCommerce cons.

Key takeaway points:

  1. What is WordPress?
  2. What is a plugin?
  3. What is WooCommerce?
  4. History of WooCommerce?
  5. Why use WooCommerce?
  6. How does WooCommerce Work?
  7. WooCommerce installation, setup, and integration.
  8. WooCommerce pros.
  9. WooCommerce cons.
  10. WooCommerce statistics

What is WordPress?


WordPress, a website creation platform, lets users create varied websites.

This blogging and website builder is free and open source. In technical terms, it is a content management system that powers the backend and the frontend. WordPress is created in PHP and uses MySQL as its database.

As of 2021, more than 455 million websites use WordPress

What is a plugin?

Plugin, a piece of software, allows websites to display content they did not initially. It is an add-on to websites, providing them with additional functionalities. In short, it lets users add new features or extend the functionalities of an existing website.

What is WooCommerce?


WooCommerce is a plugin designed for WordPress-powered websites. It lets you add e-commerce functionalities to your WordPress-powered websites. It achieves this by integrating with your website, thus turning your website into a fully functional WordPress eCommerce website. It is suitable for those who want to launch their online stores. Since it helps us extend our websites, it is necessary to go through the WooCommerce pros and the WooCommerce cons.

History of WooCommerce

WooCommerce, before Automaticc acquired it in 2015, was developed by Mile Jolley and James Koster in 2011. Today, Automaticc is WooCommerce’s active developer; and is taking the plugin to new heights.

Why use WooCommerce?

To date, more than 27 million WooCommerce downloads have happened. And more than 99% of WordPress stores are powered by WooCommerce. Numerous helpful features like order tracking, customer engagement, delivery status updates, inventory management are added to your website using the WooCommerce plugin.

How does WooCommerce work?

As said before, WooCommerce is a plugin; free. Its use is to convert your WordPress website into an eCommerce store you desire. It is compatible with your WordPress website and lets you add features like a shopping cart, checkout options, etc. Apart from this, your data is in safe hands, and you are in charge of data 24/7. With a third-party platform, you can lose data if they close.

WooCommerce installation, setup, and integration

It is easy to install WooCommerce. You only need to look for it in the plugin options in your WordPress dashboard, install, and activate. After this, the setup wizard walks you through configuring basic steps to get your store up and running. WooCommerce is compatible with WordPress and easily integrates with most of its themes.

It is now time to see the WooCommerce pros. 

WooCommerce Pros

WooCommerce Pros.png

Following are some of the WooCommerce pros.

  1. It does not matter what your product is; you can use WooCommerce to sell all kinds of products. WooCommerce is known to have high scalability; it is a fact your business expansion would never pass the plugin’s capabilities.
  2. It lets you create a store as per your business. There are numerous themes available; if you don’t find the one for your business, you can customize the one similar to yours. The good news is you don’t require HTML or CSS knowledge to do the same. This WooCommerce pro is a boon to non-technical people.
  3. Customer security is the topmost priority of any business. Another WooCommerce pro is that it ensures customers’ credentials are safely stored. Its developers update it regularly to avoid cyber-attacks. It offers payment gateways like PayPal and Stripe.
  4. Approximately there are 4.5 million WooCommerce websites in existence. Such a large customer base ensures that WooCommerce will continue to stay; you can use them without any fear.
  5. Numerous WooCommerce forums help you in case you are stuck somewhere. Forums like Advanced WooCommerce, WooCommerce help & share, and ‘WooCommerce Support Forum’ with many active members help you get answers to your basic questions.
  6. WooCommerce, with warehouse management and POS systems access, allows users to go through the website building process smoothly. Customers can easily track their orders and check the delivery status.
  7. Sales reporting, inventory management, and processing of eCommerce orders are other WooCommerce pros.

These are some WooCommerce pros. But it is equally necessary to know about the WooCommerce cons before completely trusting it for your website building purpose.

It is now time to see the WooCommerce cons. 

WooCommerce Cons


  1. WooCommerce, a plugin, can’t be used with sites not powered by WordPress. Already established businesses find it hard to use since that means they are supposed to remake your website. It is one of the biggest WooCommerce cons.
  2. Even though WooCommerce is free to download, there are some extensions you need to pay for to use it. 
  3. Most of the extensions you need require subscriptions. It means you have to pay for them every year.
  4. Another of the biggest WooCommerce cons is that it is dependent on other plugins.
  5. Even though it is customizable, it is not out of the box.
  6. The other WooCommerce cons are that it is hard to implement multi-currency and Wishlist functionality.

After reading WooCommerce pros and cons, it is better to see the statistics on WooCommerce.

WooCommerce statistics

  1. Astra is WooCommerce’s most popular theme and has over 1 million active installs.
  2. Exactly 1600 WooCommerce themes are available on ThemeForest.
  3. One of the pros of WooCommerce is that it supports 66 languages.
  4. There are 731 official WooCommerce plugin extensions available on the WooCommerce Marketplace.
  5. 12.96 % of the eCommerce websites available use WooCommerce.
  6. 20.3 % of websites powered by WordPress use the WooCommerce plugin.
  7. The GVM of WooCommerce in 2019 was $11.8 billion.
  8. In 2020, WooCommerce helped more than $20 billion in sales.


As said before, WooCommerce is a plugin that helps businesses make their websites or extend their websites. The WooCommerce pros are numerous, so are the WooCommerce cons. Nevertheless, it is a magical tool that helps you make your website, thus adding credibility and reliability to your business. Moreover, it makes your business more accessible to your targeted audience. It is easy to use the WooCommerce plugin. 

If you want a professional to handle it for you, contact AppsRhino. AppsRhino is a mobile app development company powering on-demand mobile and business apps for startups and enterprises.

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