BigCommerce| Pros and Cons

Posted On: May 11, 2022

Posted By: appsrhino

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The popularity and demand for eCommerce increase every day, and more and more companies are moving towards it. Choosing a new eCommerce platform is a significant decision for any company. It must be a good fit for your short- and long-term growth objectives, and it is not something to hurry into.

An excellent platform to use is invested in its clients and demonstrates continued growth and innovation to keep up with the ever-changing scenario of online retail.

BigCommerce is one of the leading names in the industry. BigCommerce collaborates with a diverse spectrum of successful eCommerce firms and well-known brands, serving over 120 countries and generating $17 billion in merchant sales.

Summary

BigCommerce is one of the industry's largest eCommerce systems. Since its inception in 2003, the company has enjoyed tremendous success. It has now expanded to serve customers in over 150 countries

BigCommerce's advantages and range of features elevate it above the level of a website builder. BigCommerce offers you the tools you need to expand and maintain your online business smoothly, from general functionality to scalability, security, and more.

BigCommerce, as expected, is not without flaws. Unfortunately, because the needs of eCommerce businesses are so different, there isn't a single platform that has gotten it entirely right. Not to mention that the market is constantly evolving...so if someone has it "correct," it might become outdated in a span of a few months and must be changed.

This article talks in depth about the pros and cons of BigCommerce.

About BigCommerce

BigCommerce is one of the industry's largest eCommerce systems. It is led by CEO Brent Bellm and COO Robert Alvarez and employs over 350 people across three worldwide offices in San Francisco, California, Austin, Texas, and Sydney, Australia.

Since its inception in 2003, the company has enjoyed tremendous success. It has now expanded to serve customers in over 150 countries. It has received accolades such as the Austin American-Top Statesman's Places to Work in 2016 and the San Francisco Bay Area's Best and Brightest Companies to Work For in 2016. It was even named to Forbes' list of the World's Best Cloud Companies in 2016.

BigCommerce Pros and Cons

The rise and development of eCommerce have provided businesses with more opportunities to grow on a broader scale than ever before. However, with so many different eCommerce technologies to choose from, determine which software is appropriate for your firm.

Hopefully, this blog highlighting BigCommerce's cons and pros sheds some light on the platform's significant benefits and potential pitfalls, as well as crucial lessons to be aware of before making one of your company's most essential expenditures in online growth.

BigCommerce Pros

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BigCommerce's advantages and range of features elevate it above the level of a website builder. BigCommerce offers you the tools you need to expand and maintain your online business smoothly, from general functionality to scalability, security, and more.

The Fundamentals: Customization and Functionality

BigCommerce's software is intended to enhance all aspects of your online store. The platform permits you to personalize your website to reflect your unique interests and brand.

The built-in features boost traffic and income, propelling both B2B and B2C enterprises forward. Yes, it handles both B2B and B2C transactions.

BigCommerce makes it simple to create a website that catches attention and showcases your brand and everything you have to offer, whether you're starting from scratch or migrating from another platform.

Its collection of templates and customizable features ensures a smooth shopping experience for both you and your customers. Its themes have a great conversion rate and are automatically adjusted for various devices. BigCommerce takes care of the technical aspects, allowing you to focus on selling.

After you've developed your website, you'll be able to run your entire business from one location. Its full-featured content management system is built for ease of use. It allows you to manage your items and categories, handle orders and inventories, and interface your system with the leading payment providers.

Selling Through Multiple Channels

BigCommerce's omnichannel selling technology enhances your business by interacting with the modern buyer. This software connection delivers a multi-channel experience and allows clients to shop wherever they want.

Its seamless approach permits you to expand to many platforms while still controlling everything from one, easily accessible place.

The BigCommerce Channel Manager simplifies selling across many channels. The channel manager functions as the nexus for all of your media. BigCommerce will process your goods through the channel manager with automated synchronization, avoiding overselling and facilitating quick expansion, regardless of where you sell it.

This feature integrates online markets, brick-and-mortar retailers, social media, and internet advertising. Omni-selling allows you to reach buyers as soon as they begin their search by offering your products on sites like Amazon and eBay.

Social media selling extends beyond simply communicating with customers. When you sell to customers on a platform they already use daily, you enhance your relevancy and chances of making a transaction. Channel Manager software enhances your company's reach while streamlining your entire operations.

SEO Advantages

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Search Engine Optimization (SEO) is a significant part of promoting your business because it drives traffic and increases visitors. The optimization of your website affects where you rank in search results and, as a result, how many people find your products.

BigCommerce's SEO capabilities make the process of constant optimization easier. Each page of a customized website created with BigCommerce is designed with HTML elements and hierarchy.

Product pages also have built-in microdata that considers ratings, pricing, brand, and stock level. Optimized URLs, rewrites, and redirects make it easy to make changes to your website without worrying about 404 problems. Its auto-populated URLs adapt rapidly to whatever modifications you make. Furthermore, by assigning a unique URL to each page, its themes ensure that your material is always available and never duplicated.

BigCommerce's Content Delivery Network (CDN) prioritizes the performance of your website and attempts to reduce loading time, resulting in happier site visitors and a higher search engine rating.

BigCommerce's software has a 13-second response time and an average uptime of 99.99 percent, compared to the industry average of 99.5 percent and Shopify's 99.98 percent.

While these variations may appear minor, a site with 99.99 percent uptime may only be down for a few minutes every year. In contrast, one with 99.5 percent uptime may be unavailable for over two days - time that you cannot afford to lose in the fast-paced, ever-changing eCommerce world.

During high-traffic events, your site can also be further optimized to handle the traffic. The attention span of today's consumers has shrunk dramatically. This CDN function will assist them in meeting their desire for ease and speed.

Secured Performance

When growing your business online, security is a crucial consideration and requirement. Unlimited bandwidth, rapid content delivery, multiple domain names, and a shared SSL certificate are among the hosting and security advantages offered by BigCommerce.

These technologies and others handle your eCommerce hosting and security, so you don't have to waste time and money monitoring several servers.

Your store is safe thanks to multi-layered security. To prevent unauthorized access and potential threats, perimeter and server-specific firewalls, file integrity scanners, intrusion detection software, and 24-hour human monitoring work in tandem. To help safeguard your website, more advanced options include DDOS protection.

BigCommerce Cons

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BigCommerce, as expected, is not without flaws. Unfortunately, because the needs of eCommerce businesses are so different, there isn't a single platform that has gotten it entirely right.

Not to mention that the market is constantly evolving...so if someone has it "correct," it might become outdated in a span of a few months and must be changed.

BigCommerce values innovation and is committed to releasing new features and upgrades regularly. However, despite its numerous advantages, there are certain disadvantages that you should be aware of before purchasing.

Sometimes we find a brand's goals aren't in harmony with what BigCommerce offers, and it's crucial to know when it doesn't make sense to make the transition.

Annual Sales Capacity

Before you buy on a platform like BigCommerce, make sure you understand all of the elements that influence the price you pay. The fundamentals of BigCommerce pricing are covered after this essay. However, one aspect of its pricing plans is worth mentioning because it can detriment many fast-growing businesses.

At first glance, the pricing of each of BigCommerce's four plans appears to be determined by the number of features offered. However, your company's annual online sales choose a significant portion of the fee.

The Standard plan is only $29.95 per month; however, it is only for enterprises making $50,000 per year. When that revenue limit is reached, BigCommerce automatically upgrades you to the next, more expensive Plus plan, costing $79.95 per month.

If you meet the maximum sales volume of $150,000 per year with Plus, you will immediately upgrade to Pro. You can have up to $400,000 in annual sales with a higher fee of $249.95. You will, however, be charged an additional $150 per month for every additional $200,000 in sales.

If your annual revenue increases significantly, you may have a larger, more flexible budget to pay these higher fees. Some business owners perceive price rises as a penalty for their company's rapid growth and success.

Remember the extra features that come with these upgrades. The more expensive plans include up to ten more features such as Google Reviews, saved credit cards, personalized aspects, and more.

The Abandoned Cart Saver is one of the most noticeable enhancements. You can use this tool to design three emails that will be sent automatically to shoppers who have left your page without making a purchase.

Limited Free Themes

Although BigCommerce provides several configurable themes to complement your business, just seven of them are free. Because of the limited amount of free articles available, many companies will purchase a piece to obtain the overall appearance they desire.

Paid themes have an additional cost that is not included in the monthly charge. These themes range in price from $145 to $235.

Although these expenses may appear insignificant for larger organizations, they can pile up for smaller businesses with limited resources when it comes to launching expenditures.

Target Market

BigCommerce may not be the ideal option for your organization if you have already reached the high enterprise level in your industry. BigCommerce is intended for established enterprises aiming to accelerate their growth, but it ultimately provides the most value to mid-market businesses.

Although the Enterprise plan necessitates a bespoke price quote and ranges, as a result, the Pro plan is intended for enterprises earning up to $400,000 per year.

BigCommerce's structure is not necessarily designed for high-volume organizations with annual revenues exceeding $100 million. It's not because BigCommerce isn't capable of handling such numbers; instead, its target market comprises mid-market firms.

Platforms such as Salesforce's Commerce Cloud (previously Demandware) use a revenue share model designed for businesses with large profit margins. Businesses with these kinds of margins are typically luxury brands, which account for the vast bulk of Commerce Cloud's clients.

To get the most out of BigCommerce, you must first establish where you fit product kind, pricing, and income. BigCommerce dominates the eCommerce sector for a reason, but it doesn't mean they were built to service every business in the eCommerce world.

Conclusion

It isn't easy to sort through all available eCommerce platforms and their varied capabilities. Many of them appear to be the same.

Reach out to your network and ask others using BigCommerce and other platforms about their experiences and personal BigCommerce advantages and downsides. Insight from an individual, the trusted source can help you shape your attitude toward the brand more effectively than relying solely on the name brand and numbers.

Look for a company that is a good fit for you and shares your goals. Suppose you believe that the information in this BigCommerce review and the platform's multiple offers will assist you in reaching your objectives. In that case, BigCommerce could be an excellent platform for your business in the long run. Visit the AppsRhino website to get more information regarding BigCommerce.