The pandemic caused an increase in online food delivery systems across 13 countries globally. The market size of the global online food delivery sector can rise to 154.34 billion by 2023. Restaurant owners have moved online to attract a large customer base because people nowadays like to order things with a few taps on the screen.
Third-party platforms like Seamless, Uber Eats, Doordash have become popular because they allow people to order anytime and anywhere. These apps enable users to order from new restaurants.
One such third-party app is Seamless. Seamless is an online food ordering app that currently works with over 12,000 restaurants and serves over 4,000 companies.
But, just going online does not solve the problem; you need to make sure that your Seamless restaurant visibility is good to grab the eyeballs.
This blog will tell you how to increase your Seamless restaurant visibility.
What is Seamless?
Seamless, previously known as SeamlessWeb, is an online food ordering service allowing people to order food for home delivery and take outs from restaurants through their website or suite of mobile apps. Ason Finger, Paul Appelbaum, Todd Arky, and Andy Appelbaum founded Seamless in 1999. In 2013, Seamless signed an agreement to merge with GrubHub, its parent today. They have come to be known as GrubHub, Inc.
Before this name, they went with the name GrubHub Seamless.
Overview of Seamless
HQ: United States, New York, New York City
Revenue: $50.0M - $75.0M
Category: Restaurants and Delivery
How to increase your Seamless Restaurant visibility
When you decide to partner with Seamless, you will need a mobile restaurant website. Besides this, you will need to specify and tell the details of outlets in your restaurant, your first job, the cost for people, and all the cuisines your restaurant offers.
And for the legal documents, you need to submit your shop license, the quality certificate, the PAN Card details, and your Seamless restaurant menu.
After you do all these things, Seamless will provide app training to your restaurant so that your staff knows how the Seamless App works.
Online Ordering Through Seamless App
When you use the Seamless app, you do not need to calculate all the orders at the end of every day. You can increase your Seamless Restaurant visibility by cloud telephony. In cloud telephony, the call from one number of the restaurant owner gets transferred to another phone number till the time the request gets attended. Thus, it maintains call logs.
Your staff should be kind and patient enough to take orders down when the time comes. Customers should be comfortable and happy to give away their requests to your Seamless restaurant team, and there should be no discrepancy.
To increase your Seamless Restaurant visibility, you need to ensure that your online menu is impressive and adequately listed down with everything your Seamless restaurant currently offers. You also need to add a provision for customers to track their orders.
GPS and Drivers
You should enable your customers to see the delivery guy on the GPS route, which the restaurant clout decided. It ensures that the buyer knows the course your driver is taking and can calculate the time left to reach by approximating it against the landmark where the delivery guy has reached.
Condition of Food At The Time of Delivery
It is an essential step to increase your Seamless Restaurant visibility. When you ensure your customers get served the hot food at the delivery time and the meal is in proper state and condition, you earn their trust. It ends up increasing your Seamless Restaurant visibility; the place orders with you and even recommends your Seamless Restaurant to their knowns.
Advertising is a good way of increasing your Seamless Restaurant visibility, and it consists of social media advertising, email marketing, and promotions on apps and sites.
You have 'pay to advertise'; the first type is pay per click which means that if a customer comes across your restaurant ad, clicks on it, and ends up on your Seamless restaurant page and places an order, you need to pay for that ad.
You have another type of advertising, the PR, which means an advertisement in the newspaper or a billboard. It is how the food delivery network Seamless works, and your restaurant could be more visible on Seamless if you grasp how it works.
Other things that have a role in increasing your Seamless Restaurant visibility are:
- More staff
- Purchase of new equipment
- Setting up the restaurant
- Management of the daily expenses
- A steady flow of funds
You should take impressive pictures of your dishes and post them to attract people. You can be creative and take photos of your meals in a way that people would think the food can satisfy their taste buds.
To increase your Seamless restaurant visibility, you should let people leave a review of your business. After taking the reviews, you need to respond to them, especially the negative ones.
Running limited-time promotions is also a way of increasing your Seamless Restaurant visibility. Time-limited promotions attract people because of their short duration.
You can offer limited-time promotions that spread throughout the year. For example, you can give free drinks or 30% on your anniversary month. Besides it, you should also focus on months when customers tend to spend more, which revolves around special occasions like Thanksgiving and Christmas.
First, decide your target audience, then create content as per their interests. Keep in mind to regularly post high-quality content, fix a day or time, and a platform.
The content can range from a new item announcement to showcasing how your team works on a new recipe. The essential part is to give your customers reasons to know more about your Seamless restaurant.
Ideally, the content needs to be relevant to your audience, and it should add value to their lives.
Every restaurant has bestsellers, and so does your Seamless restaurant, which you can use to influence consumers in decision-making; bestsellers are generally a restaurant's repeatedly ordered items, cost-friendly dishes, and unique dishes. Select your bestsellers and categorize them at the time of listing your menu on the Seamless app.
Customers do not like to scroll through the entire menu. So when you display your bestsellers, they are likely to click on it.
Ensure Your Seamless Restaurant Dishes Get Discovered
You need to ensure writing your food descriptions and food item names properly. Add item descriptions with catchy dish names to your Seamless Restaurant menu. But, when you list menus on the Seamless app, keep in mind to have search-friendly words or what users would type to search for a food item.
You can also use the following category names:
- Sweet etc.
When using Seamless or any third-party platform, you should maintain high restaurant visibility online. If you are a Seamless user, here are ways you can increase your Seamless Restaurant visibility. These ways are simple to implement and give you numerous benefits; more customer reach, high visibility, and more sales.
So buck up and increase your Seamless Restaurant visibility to gain profits.
AppsRhino is a mobile app development company that powers on-demand mobile apps and business apps for entrepreneurs and enterprises.