What are Enterprise apps?

Posted On: May 26, 2022

Posted By: AppsRhino



Did you know that 75% of Fortune 500 companies currently use or plan to use enterprise apps in the future? Also, the global enterprise application market size will increase at a CAGR of 16.32% during the period 2021-2024. One might wonder why businesses are inclining towards enterprise apps. The answer to this is that enterprise apps help companies solve their problems just the way an app on the Apple or Google play store aids you in solving your day-to-day issues. Everyone likes and hopes that their business grows and earns more than before. And business owners can achieve this with the help of enterprise apps to grow a business and improve its efficiency and productivity. Besides this, enterprise apps also improve one's interaction with one's customers and streamline the working of one's administrative tasks. Thus, enterprise apps are a way of improving one's business by digitizing some or all of their daily tasks and relieving them of some of these mundane activities. So, if you are a business owner looking to increase your efficiency and profits, you should read about Enterprise apps. This information will help you make a better decision about the betterment of your business and daily activities.


Enterprise apps are a large software system platform that helps a business solve its problems. Developers develop these apps to integrate or interface with numerous other enterprise apps.

Levels of Enterprise Apps

Employee Level

Departmental App

  1. Field Force Automation

  2. Marketing Management Application

  3. Sales process management apps

  4. Customer service

  5. Internal financial apps

  6. Supply-chain apps

  7. General HR apps

  8. Recruiting apps

  9. Partner applications

  10. Industry-specific


    Types of Enterprise Apps

  11. Automated and billing systems

  12. Business intelligence

  13. Content management

  14. Customer relationship management (CRM) email marketing systems

  15. Enterprise application integration (EAI)

  16. Enterprise resource planning (ERP)

  17. Enterprise search

  18. HR management

  19. Marketing automation

  20. Project management tools

    Uses of Enterprise Apps

  21. Easier Information Sharing

  22. Improved and Simplified Information Technology Processes

  23. Ample new Opportunities

  24. Increased Efficiency and Productivity

  25. Reduced Working Time

  26. Enhance Customer Experience

  27. Better Information Flow Control

  28. Reduce Human Error by Automation

What are Enterprise Apps?

Enterprise apps are a large software system platform that helps a business solve its problems. Developers develop these apps to integrate or interface with numerous other enterprise apps. Enterprise apps are generally complex, scalable, mission-critical, reliable, stable, predictable, component-based, and distributed. One can use enterprise apps to enhance one's business' efficiency and productivity through business-level support functionality.

Also, developers have made enterprise apps highly adaptable with numerous options for customization. These software services include the following:

  1. online shopping and payment processing
  2. interactive product catalogs
  3. computerized billing systems
  4. security
  5. content management
  6. IT service management
  7. content switching modules
  8. resource planning
  9. business intelligence
  10. human resource management
  11. manufacturing
  12. application integration
  13. forms automation
  14. salesforce automation
  15. enterprise resource planning
  16. business process management. Enterprise apps have fast speed and are scalable. They also meet strict security and other administrative management requirements.

    Levels of Enterprise Apps

    There are three levels of enterprise apps. We have listed them below:

    Enterprise Apps Level #1: Employee Level

    Employee level of Enterprise apps are task-oriented and solve only a particular problem. Thus, such apps are helpful for a person holding a specific position. For instance, a top manager with a hectic schedule uses BI and Analytics to check significant KPIs from their mobile phones quickly.

    Enterprise Apps Level #2: Departmental App

    As the name suggests, employees who work for a department use this enterprise app. There are numerous apps in this level (Departmental level) of enterprise apps. Some of them are listed below, along with their usage.

Field Force Automation

Technicians who work on clients' premises use this type of enterprise app. This enterprise app lets them get their hands on a corporate knowledge base, plan and track activity time, obtain necessary resources, etc.

Marketing Management Application

A trade marketing team employs this app to make it easy for them to manage and control trade promotions and special offers.

Sales process management apps

These apps can substitute brochures and catalogs, which managers can use to promote and advertise their products. Managers can also connect this app to their company's CRM and get quick access to customer data and information.

Customer service

This enterprise app helps managers have accessible and prompt communication with customers. VoIP and various messaging features allow managers to stay in contact with clients even when away from the workplace.

Internal financial apps

This enterprise app lets employees working in finance and stocks keep tabs on account balances.

Supply-chain apps

Such enterprise apps help logistics specialists know which products have been shipped, stored, and ordered.

General HR apps

Such apps let HR managers obtain employee feedback, monitor their onboarding process, and assist managers.

Recruiting apps

Such enterprise apps provide access to applicants' CVs or other data. Recruiters can use the app to get all the necessary information from the company's database.

Partner applications

Partner organizations use this app to enable the company's employees to examine another organization's activities using mobile devices.


Industry-specific apps make the company's industry focus known. This, in turn, aids specialists in keeping tabs on a specific trade branch or production.

Enterprise Apps Level #3: Company level

The entire organization uses enterprise apps at the company level. Communication and collaboration apps are two examples of this type of enterprise app. Another app under this category is the General productivity app that lets people monitor their progress. Managers and supervisors also check and examine other employees' signs of improvement using enterprise apps. After reading about the three levels of enterprise apps, let us dive into the different categories of these applications.

Types of Enterprise Apps

Enterprise Apps Types #1: Automated billing systems

Such enterprise apps help companies manage cash flow from incoming clients to outgoing supplier invoices. Thus, an accounting and billing app keeps a close eye on their monetary value and budgets, which would have been challenging without them.

Enterprise Apps Types #2: Business intelligence

Such enterprise apps help companies identify their weaknesses, strengths, opportunities, and risks, ultimately improving their decision-making. Besides improving decision-making, these enterprise apps enable businesses to gain insights that help them know what action to take next and develop predictive models. For doing all of this, Business Intelligence defines, combines, and aggregates large volumes of data that a company has.

**Enterprise Apps Types #3: Content management **

Such enterprise apps handle digital content by storing, managing, and distributing them across programmed platforms. These apps also deal with the creation and deletion of data. The typical use of Enterprise Content management software is to fill out product sites, blogs, articles, and newsletters to generate new leads.

Enterprise Apps Types #4: Customer relationship management (CRM) email marketing systems

A Customer relationship management system is crucial as it lets companies collect and manage the information of incoming client information. This gained information plays a significant role in securing and retaining leads. With a CRM, businesses can facilitate their sales and make their information known to customers.

Enterprise Apps Types #5: Enterprise application integration (EAI)

Enterprise application integration or EAI refers to unrestricted data sharing and business processes throughout all the data sources available in an organization. There are four types of EAI:

  1. Database linking
  2. Application linking
  3. Data Warehousing
  4. Common virtual system

Enterprise Apps Types #6: Enterprise resource planning (ERP)

ERP systems act as an organization's brain. It combines all the different parts of an organization/ business. An ERP system takes these various parts of a company, digitizes them, and builds networks among them. Since different business departments depend on and use separate systems, they are likely to have other numbers. Buying an ERP system ensures that they all work using the same data with no discrepancies and up-to-date information/ data. What makes an ERP system stand out from the crowd is that it can integrate with other enterprise apps. They also furnish business members with insights that play a pivotal role in improving the efficiency and productivity of the business.

. This type of enterprise app provides businesses with an extensive search system. This system is the means of searching structured and unstructured data sources using a single query. Thus, it manages the demands of businesses relating to storage, retrieval, and tracking of digital information of any kind.

Enterprise Apps Types #8: HR management

This type of enterprise app is essential in any enterprise. It enables companies to manage and automate recurring tasks at every recruitment and talent management procedure stage. Thus, it optimizes Human Resource person's work and assists them in creating recruitment workflows and evaluating potential employees, managing and keeping track of team KPIs, etc.

Enterprise Apps Types #9: Marketing automation

Marketing automation is required when a company grows and is now not small enough to conduct all the marketing activities manually. Such enterprise apps let you turn leads into delighted clients, categorize your audience, create personalized marketing campaigns, automate communication, schedule messages in advance, etc., thus freeing up your time for other activities.

Enterprise Apps Types #10: Project management tools

Enterprise apps targeted at project management are also available. These apps focus on improving communication between different project management teams. Thus, no matter where each team is, they can easily communicate. This ease in communication enhances the collaboration between other project management teams. Such enterprise apps aid the process of easy project management by giving an overview of all active projects, allowing team members to observe and examine milestones, old and new details, and upcoming tasks. Thus, enterprise apps make the whole procedure more transparent than before and ensure the productivity of every team member increases manifold time.

Uses of Enterprise Apps

Enterprise Apps Uses #1: Easier Information Sharing

Enterprise apps help an organization keep all their data in a single location, which employees can access anytime they want. This arrangement saves them the time they would have lost if the information was not centralized. Moreover, enterprise apps have also made reviewing data faster than before. One does not need to wait for reports from various departments since everything they want is available in one location.

Enterprise Apps Uses #2: Improved and Simplified Information Technology Processes

It is a well-known fact that providing your customers with simplified technologies is an excellent way of building trust amongst them. Managing the easy deployment of IT processes in booking companies also costs higher per year. Thus, enterprise apps (EAI) are incorporated to aid companies in providing users with easy data access anywhere, anytime.

Enterprise Apps Uses #3: Ample new Opportunities

Enterprise apps let you stay ahead of market trends, discuss reputation-related problems and management, and manage supply chain problems. Thus, they enable you to identify and respond to new opportunities whenever they arise.

Enterprise Apps Uses #4: Increased Efficiency and Productivity

Enterprise apps have a significant role in increasing the efficiency and productivity of every worker. Such apps make communication more accessible and transparent across all the business departments. In addition to communication among staff, enterprise apps also improve communication between companies and their clients. Moreover, now these apps allow anyone to access data anywhere and anytime, thus empowering employees' flexibility.

Enterprise Apps Uses #5: Reduced Working Time

Enterprise apps reduce workers' time by relieving them of their repetitive tasks, thus giving them more time to focus on other essential tasks. Now, employees do not need to spend energy finding data first as they can quickly retrieve data using cloud technology. The app can then share this retrieved data with the concerned party instantly.

Enterprise Apps Uses #6: Enhance Customer Experience

Enterprise apps have also proven to increase customer engagement. At times one is not available to answer all the queries received from customers. It might make your customer service appear a bit lazy. However, enterprise apps can combat this trouble using CRMs and similar applications.

Enterprise Apps Uses #7: Better Information Flow Control

It means that enterprise apps let teams watch what data their employees share. Thus, it provides information to heads if their employees share confidential data with outsiders. Moreover, they also get a way of examining whether or not their marketing strategy and IT process are working out.

Enterprise Apps Uses #8: Reduce Human Error by Automation

Humans are prone to making errors while manually inserting data, and these errors then lead to issues regarding numbers. Besides inaccurate numbers, one also tarnishes the company's reputation and leads to inefficiency. However, owning enterprise apps help eliminate this thing as they automate every task of your organization. In addition to eliminating errors, it also saves time.


Enterprise apps are the need of the hour. Many businesses are tanking due to not incorporating these apps into their work. Although numerous enterprise apps are available on the market, nothing beats the capability of a custom application. Custom enterprise apps are tailored as per the needs and goals of the company, thus, solving your problems swiftly. Since every company incorporates enterprise apps, it will be better to go for custom enterprise apps as they are specifically made for you instead of one shoe fits all. If you are looking to get yourself custom enterprise apps, contact AppsRhino today for the same.