Interesting Facts About Instacart: Everything You Should Know

Is there anything modern tech can’t make easier? 

These days, you can order dinner, groceries, and even “just one onion” without leaving your couch. As on-demand grocery delivery exploded after 2020, apps like Instacart became the go-to choice for millions who’d rather scroll than stroll.

Among all the grocery delivery platforms in the USA and Canada, Instacart stands out for its speed, extensive network of retail partners, real-time inventory, and easy-to-use mobile experience. 

So if you’ve ever searched for Instacart info, wondered about delivery fees, or tried to figure out which delivery service delivers from your local merchant, this guide has everything you need.

Today, we’re diving into some genuinely fascinating facts about Instacart, things like how it works, where it delivers, what shoppers do, and why it’s still one of the most popular grocery and alcohol delivery options in North America. 

Ready to decode the platform that changed how we shop? Let’s begin!

Quick Recap of What Instacart Is and How It Started

If you’re still wondering what exactly Instacart is, don’t worry, you’re not alone. Half the internet is busy searching for Instacart, how much is [product] at [merchant], or which delivery service delivers from Food Lion in [location]. So here’s the simplest, quickest recap.

Instacart is a grocery and alcohol delivery platform operating across Instacart USA and Instacart Canada, connecting customers with nearby Instacart merchants through its app and website. Think of it as the middleman that does all the running while you stay on the couch.

You shop online using real-time inventory, pick a delivery slot or pickup option, and an Instacart shopper handles the rest, such as shopping, substitutions, checkout, and delivery.

Instacart was founded in 2012 by Apoorva Mehta, who famously applied to over 20 companies (including Amazon) before building one of North America’s biggest grocery retail networks.

Today, it partners with thousands of stores, from big chains to neighborhood retailers, making “shopping Instacart” a daily habit for millions.

Whether you're checking delivery fees, understanding tipping rules, or searching for information about Instacart, the concept remains simple: groceries delivered fast, often same-day, with flexibility, convenience, and minimal effort from you. 

If only Instacart could also do your laundry. But one miracle at a time.

Some Interesting Facts You Should Know About Instacart

If you’ve ever searched about Instacart, wondered “how does grocery delivery work?”, or checked whether [product] is available at [merchant], this section is your quick, fun refresher. Instacart may look simple on the surface, but behind the scenes, it’s a brilliant mix of tech, shoppers, and real-time grocery magic.

Fact 1: How Does Instacart Work?

Think of Instacart as the middleman between you and thousands of grocery aisles, but without the long lines or the hassle of wandering for items. This system is so efficient that many businesses are looking to build an Instacart clone app in 5 easy steps to replicate its success.

• You open the Instacart mobile app or website and start shopping with your favorite Instacart merchants (Kroger, Food Lion, Instacart delivery, local stores, etc.).
   
• You fill a virtual cart while Instacart syncs real-time inventory from multiple stores, so you know what’s actually available.
   
• A personal Instacart shopper (full-service or in-store shopper) accepts your batch order, picks items, handles substitutions, and chats with you in case something’s out of stock.
   
• You choose a delivery or pickup slot, including same-day, Sunday, late evening, or “delivered today,” depending on your location.
   
• Your shopper checks out, applies the substitution policy, manages service, delivery, and bottle-deposit fees (where applicable), and brings your order right to your door.
   
• You confirm delivery in the app, tip if you’d like, and track everything in real time throughout checkout and order tracking.

It’s basically grocery shopping on autopilot minus the heavy bags and the aisle-three existential crisis.

Fact 2: Stores and Merchants Available on Instacart

One of the most interesting things about Instacart is how many stores you can shop from in one place. The platform brings together national chains, local favorites, and niche specialty shops, giving users far more choice than a typical grocery run.

Instacart works with a vast network of Instacart merchants, from giants like Aldi, Safeway, Kroger, and Publix to smaller shops such as liquor stores, organic markets, butchers, and international grocery stores. 

Whether someone searches “is [product] available at [merchant] in [location]?” or “which delivery service delivers this item?”, Instacart usually shows multiple options.

It also offers real-time inventory updates, so customers see what’s actually in stock. When an item isn’t available, the Instacart shopper suggests substitutions instantly in the app to keep the order moving. This flexibility is why people rely on Instacart for everything from weekly shopping to last-minute grocery and alcohol delivery.
The result is a smooth, convenient shopping experience that feels like having hundreds of stores in your pocket without the checkout lines, crowded aisles, or missing carts.

Fact 3: Instacart’s Pricing, Membership & Delivery Fees

When it comes to information about Instacart, one of the first questions people ask is: “How much does Instacart cost?” 
The answer isn’t just one number, because pricing there includes delivery fees, service fees, and optional membership perks. Let’s break it down clearly using official Instacart sources and reliable updates.

Instacart Pricing

• Delivery Fees: Start at $3.99 for same-day orders over $35 (fees vary by store, location, and delivery window).
   
• Service Fees: A percentage-based fee applied to every order, varying by retailer and order type.
   
• Additional Charges: May include bottle deposits, local taxes, heavy-item fees, or long-distance fees.
   
• No Membership Required: Anyone can order without subscribing.

Instacart+ Membership Pricing

• Price: Membership Price starts at $99/year or $9.99/month
   
• Benefits:
  • $0 delivery fee on orders $10+ (or $35+ depending on store)
  • Reduced service fees
  • Discounts and partner perks
     
• Free Trial: Typically available for new users.

These pricing details help users compare delivery fees, avoid surprises at checkout, and decide whether Instacart+ is worth it for frequent grocery runs.

Fact 4: Instacart Shoppers: The Revenue Program

Wondering how much money an Instacart shopper really makes? There’s no single number, but we can give you a good picture based on official info and recent earnings data. 

Instacart calculates pay per “batch” (each order), with base pay influenced by factors such as distance, number of items, and time required. Shoppers also keep 100% of the tips customers leave, which can be a big part of their income. Instacart may add promotions or peak pay when demand is high, helping shoppers earn more for busy shifts.

Most full-service Instacart shoppers (who shop and deliver) average roughly $15–$25 per hour or $7-10 per batch on roughly average when tips and batch payments are combined, though this varies a lot by city, time, and how many orders are completed. 

Some experienced shoppers in high-demand areas report even higher hourly earnings when they work smart and stack batches efficiently. 

Remember: earnings depend on your market, how often you work, and how generous customers are with tips. That makes being an Instacart shopper flexible, but also variable.

Fact 5: How Instacart Shoppers Get Paid

Getting paid as an Instacart shopper is pretty straightforward, thankfully, because groceries are already enough math for one day. 

Instacart pays shoppers weekly through direct deposit, and full-service shoppers (the ones who shop and deliver) also get access to Instant Cashout, which lets them transfer earnings to a debit card immediately. 

According to Instacart’s official information, Instant Cashout becomes available after completing your first five batches and can be used up to 5 times per day, provided you have at least $5 available.

Payments include batch earnings, promotions, and 100% of customer tips, which often make up a big chunk of shopper income. In-store shoppers, who only pick items, are paid an hourly rate set by Instacart, while full-service shoppers operate as independent contractors and may need to handle their own taxes.

Instacart keeps things flexible so shoppers can earn whenever demand spikes, especially on weekends, holidays, or during those “I forgot the milk again” moments customers frequently have.

Fact 6: Instacart’s Growth and Market Expansion Over the Years

Instacart’s rise hasn’t just been big, but it’s been a grocery-aisle-traffic-jam big. For anyone considering building a competing platform, understanding this rapid growth is key. 

You can explore the 7 reasons why you should build an Instacart clone app to capitalize on this market momentum.

According to industry data from Statista and leading financial news outlets, Instacart has grown into one of North America’s strongest on-demand grocery platforms. It now partners with 1,400+ retail banners and supports 80,000+ store locations across Instacart USA and Instacart Canada. 

Not bad for a company launched in 2012 from a founder’s apartment refrigerator.

In 2023, Instacart went public with a valuation hovering above $10 billion, as reported by CNBC, and demand has only increased as shoppers embrace same-day delivery, flexible pickup options, and accurate real-time inventory updates. 

Instacart has expanded beyond groceries into alcohol, pharmacy, and convenience categories, strengthening both merchant relationships and customer loyalty. 

Its market expansion shows a clear pattern: wherever customers want convenience, Instacart is already stocking the digital shelves.

Fact 7: Why Instacart’s Grocery Sales Keep Skyrocketing

With consumer behavior shifting toward convenience, speed, and flexible delivery windows, Instacart continues to ride a demand wave that shows no signs of slowing down. And yes, the numbers (and shoppers) agree.
Here are the biggest reasons grocery sales on Instacart are expected to explode:

Shift Toward Online Grocery Shopping

According to Statista, online grocery adoption in the US surged past 150 million digital users in 2024, pushing platforms like Instacart into everyday routines.

More Retail Partners = More Choices

Instacart now partners with 1,400+ retail banners, offering everything from snacks to specialty butchers, fueling more shopping Instacart behavior and improving real-time inventory access.

Convenient Delivery and Pickup Options

Same-day delivery, flexible delivery windows, and Instacart's pickup option fit perfectly into busy lifestyles, boosting repeat purchases.

Subscription Growth via Instacart Express

As more users try to avoid delivery fees and service fees, Express membership adoption continues rising, increasing order frequency.

High Customer Retention Through Personalization

Features like curated lists, substitution policy, and smooth checkout processes make users stick to Instacart instead of switching apps.

Expansion Beyond Groceries

Instacart now offers alcohol, convenience items, and pharmacy supplies, broadening the basket size and boosting overall transaction volume.

Growing Demand in Instacart USA & Instacart Canada

Market expansion into smaller cities and suburban regions continues to open new demand pockets for Instacart merchants.

Consumer Preference for Time-Saving Solutions

Let’s be honest: avoiding grocery aisles is a luxury people love. Instacart offers real-time order tracking, easy refunds, and fast delivery, making it a lifestyle habit rather than a one-time convenience.

Instacart’s momentum is built on convenience, partnerships, and shopper-friendly features, and the market is set to grow even faster.

Fact 8: Instacart Delivery Options and Availability

Instacart’s delivery availability is one of the biggest reasons users keep searching for Instacart and relying on it for last-minute groceries. 

The platform keeps things flexible, fast, and convenient across Instacart USA and Instacart Canada. Here’s what delivery looks like today:

• Same-day delivery is available in most service areas, often within just a few hours.
• Early-morning and late-night delivery windows, depending on store availability.
• Sunday deliveries are fully supported, making weekend restocking effortless.
• Holiday and peak-hour surges are handled through additional shoppers and expanded delivery windows.
• Alcohol delivery is available in eligible regions, following local laws and ID verification.
• Pickup option offered at many retail partners if you want to skip delivery fees.
• Real-time updates and order tracking keep you posted from checkout to doorstep.
• Availability varies by merchant and location, so users often search queries like “delivered today,” “24/7 delivery,” or “Instacart on [merchant] in [location]” before ordering.

Instacart’s flexibility makes grocery runs feel almost too easy, which brings us smoothly to the next part of how the platform enhances the customer experience.

Fact 9: Who Exactly Are Instacart Shoppers?

If you’ve ever wondered who’s racing through aisles on your behalf while you relax at home, welcome to the world of Instacart shoppers. 

They’re the behind-the-scenes heroes of the Instacart ecosystem, making the magic of same-day delivery actually… happen. 

Instacart shoppers fall into two main groups, both essential to how Instacart USA and Instacart Canada operate:

• Full-Service Shoppers: Independent contractors who shop and deliver your order. They handle everything, such as batch orders, checkout process, delivery windows, and even navigating tipping rules.
   
• In-Store Shoppers: Part-time Instacart employees who pick items inside partner stores but don’t deliver. They make sure your cart is packed accurately, updated with real-time inventory, and ready for pickup.

These shoppers work with thousands of Instacart merchants, from grocery retail chains to liquor stores to specialty markets, helping users with everything from substitutions to order tracking. 

Whether it’s shopping for Instacart orders at Food Lion, handling refunds, or finding that one weird ingredient at 9 PM on a Sunday, shoppers keep the service running smoothly.

Fact 10: Top Features That Make Instacart So Popular

Instacart has become the go-to app for millions because it combines convenience, speed, and smart automation into one seamless shopping experience.

Here are the top features that make users constantly search about Instacart and rely on it for everyday essentials.

Access to Multiple Stores

Instacart lets you shop from national chains, local markets, and specialty stores all in one app. Whether it’s your weekly groceries or a last-minute item from Food Lion Instacart delivery, everything is just a tap away.

Real-Time Inventory Visibility

The app shows what’s actually available in-store using real-time inventory updates. This helps avoid the frustration of discovering that an item is out of stock after checkout.

Smart Substitutions

If an item isn’t available, your Instacart shopper suggests replacements based on price, brand, and your preferences. You can approve, reject, or suggest alternatives instantly.

Live Order Tracking

From picking to checkout to delivery, Instacart provides real-time order tracking, so you always know where your order is and when it will arrive.

Pickup Option

If you want to save on delivery fees, Instacart offers a convenient pickup option, letting you collect pre-packed orders curbside at participating merchants.

Fast Same-Day Delivery

Instacart excels at same-day delivery, often within a few hours. Many regions even support “delivered today,” “delivered Sunday,” and late-night delivery windows.

In-App Chat with Shoppers

You can communicate directly with your shopper to clarify items, approve substitutions, or add last-minute products, making the experience feel personal and flexible.

Recipes and Smart Lists

The app includes curated recipes and allows one-tap adding of all required ingredients, helping users plan meals without endless searching.

Multi-Category Shopping

Instacart covers groceries, alcohol, pet supplies, home essentials, and more. This multi-vendor functionality is why it dominates the grocery retail and alcohol delivery space.

These features explain why Instacart continues to lead the on-demand grocery market and why users often search for Instacart info, Instacart merchants, and Instacart mobile for quick answers.

Conclusion

After exploring everything about Instacart, from how shoppers earn to how delivery fees and service fees work, it’s clear why the platform dominates grocery retail. 

Instacart took everyday habits like shopping Instacart-style and turned them into a frictionless digital experience backed by real-time inventory, flexible delivery windows, and thousands of Instacart merchants across the USA and Canada. 

And with users constantly searching queries like how much is [product] at [merchant], is [product] available, and which delivery service delivers today, one thing is obvious: convenience wins every single time.

If you're building an app that needs the same smooth checkout process, order tracking, substitutions policy, or even Instacart-level mobile performance, AppsRhino has you covered.

We build scalable, intuitive, custom-developed apps with secure architectures designed to help you grow, just like Instacart did.

Why Choose AppsRhino to Build an Instacart-Like App?

Here’s what makes AppsRhino the smarter choice:

• Real-Time Inventory Sync: Prevents “Is [product] available at [merchant]?” issues for users.
• Advanced Shopper App: Batch orders, ratings, order tracking, and substitutions made simple.
• Multi-Merchant Architecture: Add Instacart-level retail partners seamlessly.
• Smart Delivery Scheduling: Supports today, Sunday, and 24/7 delivery windows.
• Optimized Checkout Process: Handles service fees, delivery fees, bottle deposits, and tips.
• HIPAA-Grade Security: Yes, even for grocery apps, secure frameworks matter.
• Scalable Cloud Setup: Designed for rapid shopper growth, just like Instacart’s early scale.
• Cross-Platform Build: iOS, Android, and web apps running on one strong backend.
  
   

AppsRhino gives you the tools to build an Instacart-like app that users trust and merchants love. Ready to make something big?

Frequently Asked Questions (FAQs)

How does Instacart work for customers and shoppers?

Instacart lets customers order groceries from local stores using the Instacart mobile or web. A personal Instacart shopper picks, substitutes, and delivers items. Shoppers earn based on batches, tips, and delivery fees.

How much does it cost to use Instacart, and is Instacart Express worth it?

Instacart charges service fees, delivery fees, and bottle deposit charges depending on the store and order size. Instacart Express removes many extra costs and can be cost-effective for frequent shopping.

What stores does Instacart deliver from in my area?

Instacart partners with hundreds of retail merchants, including Kroger, Aldi, Food Lion, and more. Your available stores vary by ZIP code, location, and real-time inventory visibility.

What are the top features of the Instacart app that make it popular?

Shoppers love Instacart for its real-time inventory, substitution policy, live order tracking, same-day delivery slot options, pickup, and a smooth checkout process across multiple retailers.

Does Instacart deliver 24/7, or does it offer late-night delivery windows?

Delivery hours depend on each merchant’s operating times. Some locations support extended or early-morning delivery slots, but true 24/7 service availability varies by region.

Can I use Instacart without downloading the app?

Yes. You can shop on Instacart on their website, browse merchants, compare delivery fees, and manage orders even without the Instacart mobile app.

Is Instacart available in Canada, and are features different from the USA?

Instacart Canada supports most core features like same-day delivery, pickup, and order tracking. However, store availability and delivery fees may vary based on regional regulations.

How does Instacart handle alcohol delivery and age verification?

For alcohol delivery, Instacart requires government ID verification at the door. Availability varies by merchant rules, state laws, and delivery windows that allow alcohol distribution.