Better be safe than to save.
In other words, it better be on the right side than being wrong and proving it to be correct. Remember the Darwinian theory of natural selection? To revise, neither the strongest nor the fittest survives. The one who's most adaptable thrives. (kudos for rhyming)
Framing in today's context, don't be a dodo in the digital economy. Stay safe in your business rather than witnessing your undoing.
Hard time decoding the benefits of going online? This blog will perhaps undo your problems. We'll discuss the benefits and features of an on-demand service app.
But before getting straight into the topic, did you know that you can own a unicorn without having a physical footprint? Well, we'll talk about that some other day. Today, witness the digitization of your business.
Benefits of On-Demand service apps
I won't be beating around the bush with what are on-demand service apps. You ask for it (on the internet), you get it (at your home). We instead focus on what is more critical—i.e., its benefits.
Magnify your Audience
Did you know the best way to reach a million people at the same time? It's the internet. Pitching your product to Johnny is no easier with the internet. Whether you sell farm-fresh, drugs (obviously pharmaceutical), food, eggs, or online services (salon or taxi), go online and thank us later.
Around 4.95 bn people used the internet in January 2022. The United States alone will have about 307.4 mn users in 2022. With the numbers, consider the American population (332.4 mn). You can instantly hit all Americans if you go the internet way.
Apart from amplifying your audience, on-demand service apps prove of immense value to their users. Four out of five customers will interact with business apps. And also, expect brands to be accessible over the internet.
The service apps establish long-term relationships with brands. At the same time, loyalty programs and discount coupons keep them driving in. Goods and services are easily accessible, customers value convenience, and an app allows them to do so in the most convenient way.
On-Demand Service App and Data house
Did you know the best time to fetch data is when data is gold. With on-demand service apps, your team has a ton of data. It can be factored into the marketing strategy and also on this data marketers can rely blindly on.
Deliver crazy campaigns when you know who wants what and when. In the digital era, the 'overnight success' is quite common but underlies clever and aim-driven tactics developed from the data banks or mobile apps.
If your app provides value to your customers, they will willingly provide their information. Daily, weekly, and monthly users; retention rates; user demographics (age, gender, device, and so on); and downloads and uninstalls.
Some features like push notifications increase conversion by 110%, client retention by 70%, and buy motivation by 30%. (customer lifetime value by 50 percent ). Studies confirm that push notifications improve opt-in rates by 70%, whereas email marketing increases opt-in rates by 5%.
However, did you know customers are also more likely to engage with in-app offers? Check it yourself.
But the real magic happens when you integrate analytic tools with on-demand service apps to transform it into a data house. After you have so-called successful marketing, you need to check whether it is a success or not. And analytic tools end your quest.
Growing up, most of us didn’t dream of spending most of the day in a bus, taxi, or supermarket. But the technology thing in hand values our time. Neither calls nor emails get answered with utmost sincerity.
But if you want to please clients and assist their experience consistently, on-demand service apps are what to look for. Mobile apps are significantly more reliable, tailored, and personalized than websites or other media.
Enter your contact information, make an order, and track sales. Or enable live chats or personnel to communicate with consumers and fulfill orders more quickly, resulting in higher customer satisfaction.
Offer better service
Your business will have to return customers if they have an excellent experience. They are likely 3.5x times more to repurchase. And 5x more likely to recommend.
On-demand service apps are niche in this. People move at their own pace. In contrast, machine learning helps apps to filter or recommend services promptly. And while everything happens, you save a few thousand customer services (CSM).
Stir up Sales, But how BIG the On-demand economy is?
- The on-demand economy is enormous. PWC says that by 2025, the market for on-demand mobile applications and websites will probably grow to $335 bn.
- To supplement, the Global Unicorn Club's CBInsight study says the on-demand market accounts for 23 out of 310 private firms valued at $1 billion as of January 2019. The aggregate values of these On-demand unicorns total around $203 billion. Among them, Uber's rail-hailing giants ($72 billion) and Didi Chuxing ($56 billion) are very prominent.
- It's estimated that 22.4 million users annually spend around $57.6 billion. Curiously every industry doesn't have an equal share in the revenue.
- eCommerce may touch or surpass 6.542 trillion dollars by 2023.
- The on-demand transportation ( precisely Uber, Lyft, Ola, and alike) 304.97 billion dollars by 2025.
- Food delivery to reach 154.34 billion U.S. dollars by 2023.
Telehealth peaked in the pandemic but after a decline has sustained. It's comparatively a new market in focus and participation. Studies show that the global telemedicine market size was 41.63 billion dollars in 2019 when up to 79.79 billion dollars in 2020 and will grow to 396 billion dollars by 2027.
Have More Control
When you learn to drive and start speeding, you may lose control over the vehicle. Likewise, as you scale your business, things are likely to get over the top: new avenues, new employees, new operations, ambitious targets, unsatisfied customers, etc.
But with on-demand service apps, things are easier to control and execute. How would you circulate a new offer? Push notifications. How would you introduce a new vertical or product, or service? Circulate it in the app. How is everything going? Check analytics.
Though to be of any use, on-demand apps should contain those features we talk about in the next section.
What are the features of an on-demand service app?
Simple to Use
If your app is difficult to use, people will quickly lose interest. While they don't find what they want, they will look for the next. Uncluttered displays with clear leads to the next step in the app process, enhance the consumer experience and encourage them to use it again. Each feature should be simple.
Users should be able to sign up through their social media handles quickly. Be exact on what information you want from them, and don't overburden them with too many fields.
Include username, email address, and phone number. Users will find it easier to log in with fewer fields, data to fill out, and boxes to tick. But you can always acquire more information later on when they use your services.
We’ve immensely emphasized notifications. They serve as appointment reminders, circulating offers or promotions, and engagement channels. Also, you're likely to reduce no-shows.
However, it would help if you struck a balance: 12.6 percent of app uninstalls are due to excessive notifications. So only provide the information they require.
Internet security is becoming increasingly important, and your app is no exception. Many apps store personal and sensitive information and credit and debit card information. Thus security is critical.
Though a simple feature to ask for, it makes app use easier. Repeat features keep track of previous purchases for the consumer. When a customer places an order, the app saves the details. It will come in handy later to make future purchases easier. Furthermore, it helps both the vendor and the customer accept and make payments. It represents the user's preferences and choices.
In-app payment is a must-have feature. It would help make it as simple and secure as possible for consumers to pay for their appointments. Offer card and app payments through payment gateways such as Stripe and Paypal, making it easier for consumers to pay bills and collect payments.
Reviews and rating
Users can use the rating and review options to provide meaningful feedback and share their service experiences with others. So that others may make well-informed choices. At the same time, you can figure out places for improvement.
It's a critical feature that allows app developers to gather valuable business data. Analytical tools can generate sales figures, income predictions, and other data to help analyze the viability of a firm.
Integrating an on-demand service app with a customer relationship management system (CRM) may make it simpler to manage, engage, and retain customers. It aids in sales and growth by enhancing your capacity to utilize consumer data.
System for Managing Content (CMS)
A powerful CMS will make managing all material produced on the mobile app and website easier for the admin. They may even use it for blogging and improving the on-demand service app's SEO results.
Wearable Devices and Connectivity
Though this may seem more expected in on-demand service apps, it serves the cause. Wearable devices are becoming increasingly popular; healthcare applications should be compatible with them. These gadgets monitor vital signs such as blood pressure, heart rate, blood sugar level, etc.
On-demand service apps are people's choice, and being a business, we should deliver that. Going digital isn't fancy anymore; it's the need for time. You don't have to be a prominent capitalist or business to have a digital window, and many platforms make open-sourced no-code and custom apps.
Though it's worth mentioning, including too many features will push the app cost. So choose wisely to intricate the most required features while keeping them simple. And to which AppsRhino has no alternative. Check yourself.