What is Instacart

Updated On: March 29, 2023

Updated By: appsrhino


COVID-19 epidemic and Modern technology have made home delivery more popular than ever. You can order meals with just a few clicks on your smartphone, browse for books and home products on sites like Amazon, and even have groceries delivered right to your door. Instacart is a popular grocery delivery app, and it can bring your goods in as little as an hour. The small amount of time to get your groceries delivered to your doorstep is one of the critical advantages of using a grocery delivery service. Several other companies are competing in the same space. Still, Instacart has made a name for itself, and it is pretty interesting to know the details of its rise. This article examines the advantages and disadvantages of Instacart and other such grocery delivery apps and compares them to other popular grocery delivery services. 

What is Instacart?

Instacart is a supermarket delivery service that sends personal shoppers to your house to buy for you and deliver your items. It works with several big grocery store chains to provide same-day delivery in many cities. Choose the goods you desire and arrange for delivery. The goods can be delivered to your home in as little as an hour if the service isn't facing particularly significant wait times. You may even have your goods delivered later that day, the following day, or even a few days later. Shop for what you want on Instacart, schedule a pickup time, and pick up your things later at the grocery store. Pickup is available at just a few locations of some grocery shops. Instacart Express is an optional membership service, allowing unlimited free delivery on orders above $35. It also lowers your order's servicing prices. Instacart Express may be worth your time if you use grocery delivery services frequently, especially if Instacart is accessible where you shop.

How does Instacart work?

Instacart gives shoppers many options to choose from. Customers may purchase at local grocery stores via Instacart's mobile app or website, generating a virtual shopping cart completed by a "personal shopper" on a set day. Instacart often provides same-day delivery within a five-hour timeframe for consumers who need goods right away. Shoppers may go to their preferred retailer and then deliver the purchase using their vehicle on the same day. Alternatively, they can arrange an order in advance for delivery on a subsequent day. Instacart doesn't sell groceries. Your shopper will alert you via the app if something you've ordered is out of stock or unavailable and will work with you to locate a suitable replacement.

What are Instacart's delivery times?

According to Instacart executives, delivery times on their app open automatically on a rolling basis, depending on a formula that considers the store's traffic and shopper availability. Customers will see these delivery choices become available on Instacart once delivery times become available. Instacart employees recommend checking delivery schedules periodically throughout the day if you're having problems locating a delivery slot for your items. Instacart's app now also includes Order Ahead features, allowing clients to place orders up to two weeks in advance. Previously, buyers could only plan their purchases one week ahead of time. The addition may allow you to prepare to replace pantry supplies without stocking your kitchen and filling the app with non-essential purchases.

How much does Instacart cost?

Instacart orders feature a delivery cost that starts at $3.99, as well as a service fee that starts at 5% of your entire grocery bill. Instacart will charge you an additional service fee if you order alcohol. Additionally, certain things on Instacart may be more expensive than in-store. Grocery delivery firms that work with various retailers do this. Finally, tipping your shopper for each order is usual, so factor it into your shopping budget. For $99 a year, Instacart Express waives the delivery fee on any orders over $35. It lowers the minimum service fee to 1.9 percent of your entire grocery bill. Express members save $7 on each purchase, according to Instacart. If you plan to use Instacart more than 14 times per year, joining Instacart Express might save you money.

Instacart shopper – Can I become one?

 Instacart might be an excellent choice to explore if you're looking for a part-time job that gives you flexibility and allows you to choose your hours. Full-Service Shoppers and In-Store Shoppers are both employed by Instacart. Independent contractors that shop for and deliver orders are known as Full-Service Shoppers. Although these contractors are expected to have a car with sufficient insurance coverage, there is no weekly hour limit. In-Store Shoppers are part-time employees who can only work up to In-Store Shoppers also stay at a single retail location for the duration of their shift, assisting clients with their orders – this eliminates the need for these employees to possess a car. You'll need to go through the signup procedure to become a shopper to learn more about it. Twenty-nine hours per week, and their hours vary weekly depending on client demand.

Pros of Instacart

Instacart has several advantages, one of which is its convenience. The following are some of the other advantages:

  • It provides a particular customer service line for older folks who need help with orders.
  • There are various delivery choices available, including same-day delivery and deliveries arranged up to two weeks in advance.
  • It provides a convenient method to purchase groceries for individuals who cannot buy-in, such as senior citizens, persons with physical impairments, and limited transportation options.
  • Delivers a secure, socially detached grocery shopping experience.

Cons of Instacart

Although there are several advantages to utilizing Instacart, there are a few drawbacks to consider:

  • Higher-cost products and shipping and service fees.
  • Instacart does not have high penetration in rural areas owing to a lack of grocery stores or Instacart customers.
  • It may not be easy to use for those with little experience with technology or who don't have a smartphone.


Instacart is a grocery home delivery service operating in major metro regions in North America. Many big supermarket chains, as well as smaller local grocery stores, provide delivery. Instacart Express is a subscription service that eliminates delivery fees and decreases service fees, suitable for consumers who purchase groceries frequently. Suppose you live in a suburban or an urban area and want groceries delivered. In that case, Instacart is a fantastic alternative likely accessible from wherever you live. If you want to build an app like Instacart, contact AppsRhino and get a fully customized app within no time.   Related Articles:  What is Instacart? All you need to know about Instacart’s grocery delivery How to develop an app like Instacart? How To Build On-Demand Grocery App Like Instacart  

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