The conveniences of mobile apps undoubtedly influence businesses to enter the world of intelligent mobility. On-demand Laundry service is also one of them.
The on-demand laundry business is the perfect solution to the busy humans running around. Due to high-pressure jobs and the growing pace of life, a "business segment" arises that takes care of more minor but essential needs of people. And people are ready to pay a little extra for this service. It offers them a great deal of convenience and is available in just a few taps via phone, saving much of their time.
But there is always one or the other on-demand app available for every type of service to make it easy for the users to access it. As per Rockbridge stats, the total consumers of on-demand products and services in the U.S. were about 42M in 2017, which will reach 93M in 2022.
Therefore, we can assume that this trend will not fade away; instead, it will escalate more after 2025 at a faster pace. But before going deep into the working and advantages of the on-demand laundry app, first, learn about the few successful online laundry businesses. Clearly, in 2015 Cleanly competed in Y Combinator and raised $2.3 million in seed funding. Following this, $5 million more in the series A. Cleanly, declared in 2016, their annual revenue in NYC alone reached $2.5 million.
RinseRinse is a US-based laundry startup venture which provides dry cleaning, ironing, and laundry services. It was founded in 2013 and raised $23.5 million in total. Laundrapp, as per Crunchbase, saw $2 million in revenue and has raised 14.5 million in 4 funding rounds.
What are the benefits of an on-demand laundry app?
On-demand laundry service saves the user's significant bunch of time. There is no need for customers to waste a couple of hours washing dirty clothes or taking clothes to a laundry shop. Such apps also offer dry cleaning and ironing services. All it requires is a few taps, and all dirty clothes will be clean in a couple of days.
Schedule pick up as per user's availability.
Customers can schedule pickups and deliveries. They can customize their orders. Like, a customer can ask for washing with specific detergents or softener. After placing an order, users can check the laundry status in the mobile app. They can watch whether the order is in the queue, progressed, or already done.
An on-demand laundry app can be an excellent way to upgrade your manual laundry business. The laundry management software helps you get better customer loyalty and add new customers who don't want to spend their time searching for a laundry shop. You can add more automated features in the future.
A mobile laundry app can also be a platform that connects customers and laundry providers. Therefore, you can start a business from forming, and in this case, the app work as a marketplace, where customers can find the nearest laundry shop. You need not invest in equipment but will profit based on the interest rate. All you are required to do is find a laundry worker who can pick up and deliver clothes.
How does the on-demand laundry business model work?
A typical app requires a phone number, email login, or social account to onboard the app. It becomes a very convenient way to avail the laundry services. Also, the app features- view nearby Laundry Service-It lets the user recognize the laundry service providers near their current location, thus enabling them to fetch the services within a minimized time.
The workflow of an on-demand laundry app is like: Select laundry type and view prices; select the suitable laundry options such as washing, ironing, or dry-cleaning along with the price list to set the reasonable laundry budget. Select the pickup date, and delivery date users can choose the convenient pickup date for the clothes and set the delivery date as well, as per their availability. Once the users see the price list and services, they can place orders or laundry requests.
You can also track laundryman on Google map users can watch the location of the laundryman in real-time and the order status (Picked, washed, En-route, Drop). On the order confirmation notification, a user can verify the status of the orders he made. Pay via COD or In-app (Card, Net banking)View Order history, current and previous orders. View Offers and Discounts, refer your friend, and earn rewards. Write your reviews and rate the laundry service. The service provider or the laundryman log in similarly.
Some of the must-have features to have in a laundry app are:
- View and Manage Profile
- Manage laundry charges
- View and Request order
- Manage Orders, and their status
- View Order history
- Manage Offers and discounts
- Push Notification
- In-app Messaging
- Payment gateways
- Reviews and Ratings
- Effective Management of Laundry Man
- User Management
- Laundry Category Manager
- Manage Commission
- Payment Management
- Content ManagementAnalytics ( App usage, total users)
Challenges in the on-demand laundry industry
1) Finding Professional labor:
The sector is majorly dependent on skilled laborers. The industry may involve machinery and software, but you cannot remove dependency on manual work. A fair paycheck can reduce this problem in the industry, but companies backfoot on these as it gets into their profit margins.
2) Lower margins:
Maximum times the customers want to get their laundry delivered at home. However, no one wants to pay extra for it. Therefore, the sector's main challenge is finding out the customers who can pay some increased price. In addition, the highly competitive business push the services to sustain on wage-thin margins.
3) Experiences of the customers:
Due to customers' high expectations, there is absolutely no space for human error. Therefore, it is a great challenge to personalize the customer's experience and make them delight every time.
4) Customer Retention Rate:
There are various options for the customer to go for online and offline services. Therefore, it is challenging to retain the customer with all these options, and low customer loyalty leads to lower customer retention.
5) Establishment in the market:
There must be some luring policies to engage the skilled laborers towards the on-demand laundry platform. Attracting these skilled laborers will be the most significant milestone for establishing the on-demand platform in the market.
Add to this customers need to be also attracted. However, this can be done by several discount policies which attract customers.
Grab the opportunity on-demand services are the future. And also, the tech has advanced, catering to a better user experience. A mobile app can bring many new opportunities for your on-demand laundry business. In this cutting-edge competition, it is essential to ensure the easy availability of your products or services across various platforms.
Ordering product using mobile phones is more prevalent than ever in present times. You only need to place an effective marketing strategy to it and let your on-demand laundry mobile app earn money for you. If you think your business needs an on-demand app to take your online business to a new level, contact AppsRhino's "on-demand analysis team." Our best on-demand app developers will try their level best to construct a unique and feature-rich cross-platform app that will align with your business goals.