With the continual gratification of consumers with just one tap on the screen, the on-demand economy is now aligned to offer more niche products and services. The brewing subgroups from on-demand services as of now involve the delivery of the wine, beer, whiskey, and other alcoholic drinks. Startups in the brewing alcohol industry have raised more than $100 million in funding. That's huge. And that holds a lot of potential for the on-demand Alcohol domain. And a few On-demand Alcohol ventures emerged as star players on this platform.
Startups such as Saucey and Drizzly are in the buzz, being able to quench the thirst of their consumers, thereby earning a whopping revenue of $7 million and $4.5 million in recent times.
Convenience to order booze at home and enjoy with friends and family.Today, convenience is what matters in this fast pacing world. Where consumers are ordering food and groceries from the apps, the on-demand brewing of alcohol also is the hottest subject for entrepreneurs to establish a niche in this sector. The on-demand brewing alcohol App is an option reserved for consumers who no longer profoundly indulge in visiting liquor stores or bars. Rather, enjoying Soccer or Baseball on TV from the comfort zone of the house seems to be an ideal way. Thus, on-demand Alcohol apps have been serving good times for quite a while, and their demand is estimated to grow at the rate of 11.6% annually.
Order anytime as per your requirementAnother boon that consumers have because of the on-demand platform is ordering goods anytime they want, at any place. If you are in the midst of your house party, your refrigerator runs out of alcohol. Buying another pack of bottles from the stores would be a complete mood killer. So, one just wishes for a person standing at the door with liquor boxes in hand. So, Alcohol On-demand apps offer complete convenience with instant booze delivery at your place. On-demand brewing alcohol Apps are a boon for consumers, saving their time and money.
Brand and variety you can choose fromOften, we end up buying brewing liquor from the other brands because of the unavailability of a specific brand at the store. The part of the city you live in might not offer a particular brand of liquor you like. That's a bummer. But, on-demand Booze Marketplace caters to an assortment of liquor brands, and you can grab your favorites here. A marketplace like Drizly does it especially well, offering local and rare brands as well as the mainstream ones through the aggregation of thousands of retailers. In an age where most of us exit an app within seconds if we don't see something we want, nothing sells like giving consumers a choice to make them feel in complete control of the transaction.
Prescheduled DeliveryJust when the technology couldn't get any cooler, there's an advantage to preschedule the liquor delivery, which allows to schedule delivery well in advance. Preschedule delivery is the future of Online Ordering. Now, you can plan events and organize everything well before time.
Ventures like GrubHub and Amazon have explored the potential of Pre Scheduled delivery and are furnishing the needs of their consumers. These organizations are successfully hitting the success rate by offering instant delivery, now preschedule delivery, thus, satisfying their masses. On-demand liquor Apps are a brewing topic from the subgroups of the on-demand economy, which is gaining momentum in the on-demand industry.
According to Statista, total alcoholic beverage sales in the United States amounted to approximately 223.2 billion U.S. dollars in 2016. Americans spent around 120.01 U.S. dollars per consumer unit on wine consumed at home. These numbers prove that many opportunities exist for entrepreneurs aiming to taste the success of on-demand alcohol ventures.
From an entrepreneur's perspective:The latest trend in on-demand alcohol delivery app development shows quite an increase in revenue growth. For the past five years, the industry showed revenue growth of around 11%, which 6% growth is anticipated only in 2018.
No warehouse, no problem. Sell alcohol to the whole city.The U.S.A. is the second-largest beer producer, amounting to $224 million, and the fourth-largest exporter of wine. This trend showcases the United State's capacity to encourage many on-demand Alcohol startups to join the board.
To run a successful digital booze venture, one doesn't need to burn pockets for an extra inventory/warehouse rent payment. Rather, the Aggregation Business Model is the solution. The aggregation Business Model involves the aggregation of many liquor vendors and management of the fleet. Plus, low setup costs are involved. Therefore, an on-demand alcohol platform is a big yay for all budding entrepreneurs. The customer base will increase, i.e., expansion to multiple cities.
Increase in customer base, i.e., expansion to multiple cities.According to a survey, Around 52% of people are influenced by word-of-mouth brand publicity. If a brand successfully gratifies one sect of its consumers by offering reliable and quality services, then the happy consumers spread brand awareness like wildfire.
Also, social media's role is crucial to establishing a strong brand image for consumers. Neglecting the promotion of a brand or promoting inadequate content on different social media channels could be a blunder for any organization.
Thus, the right marketing strategies, good quality services, and a happy customer base- a conglomeration of all is a win-win formula for a star venture.
Create brand value through Social Media:Social Media has been a frontrunner in establishing or destroying brand value. Social Media is becoming more important for every leading organization to use for external promotions and customer management. According to a survey, the total population using social media is more than the total population of the most populated country, China. Social media influences around 90% of buying decisions. Several billion users are connected on social media. Take the scenario of Qatar Airways; 12 million people have liked the quality services of Qatar Airways. Brand Equity is also an important aspect carved in a consumer's mind, differentiating and predominating it from the rest.
Formulating adequate strategies for your venture is important. Appropriate social media platforms need to be chosen for brand promotions to reap all the benefits in the coming future.
Sell-side dishes/snacksThe human tendency of not being able to satisfy himself with one thing and desire to get more things is a part of everyone's persona. Like the demand to avail of all the services at once from one app is rising, the option to deliver snacks along with booze is complete perfection as it attracts loyal consumers and thus hikes booze sales and profits.
ConclusionAlcohol on-demand is an emerging platform that holds many exciting opportunities for entrepreneurs and much of the convenience at the consumer's end. So, there's a no-brainer that ordering alcohol on demand will be equally as easy as ordering a Taxi or a Pizza in the coming years ahead. Thus, the future lies in the lap of the On-demand Economy.
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