The 2020 lockdowns were critical for physical vendors, especially the alcohol industry - no Saturdays! But the alcohol vendor found alcohol delivery apps as an escape route.
It is daunting to find that the online sale of alcohol was merely one percent in 2019. On the other hand, the online sale of groceries was about 3.4 percent. It is due to the US alcohol regulations. The regulation prohibited the direct distribution of alcohol from producers to consumers.
An alcohol delivery like Haus cropped up the three-tier system (US regulation) by selling aperitifs in flavors such as lemon and elderflower directly to consumers because it is wine-based and less than 24% alcohol, hovering over the three-tier system.
The lockdowns, however, had another ripple effect that troubled the alcohol industry. Candemic, ‘the shortage of aluminum beer cans’ added significant numbers to shelf prices, though consumers were ready to pay for it.
But anyhow, the online alcohol delivery industry is a virgin segment, yet to be explored. The US alone has a handful of online alcohol delivery startups- Drizly, Saucey, or Minibar Delivery - and a bootstrapper has many unexplored territories. With the rising virus concerns, people have lesser mobility, and thus, delivering alcohol door to door is a commendable startup idea. This article, however, explores the attributes of an alcohol delivery app that makes it optimal for usage.
Features that are a mustSelecting the primary features that go into the app can be a deal breaker. Hence these features need to be carefully chosen. Here is the list of features we think must be included while building an alcohol delivery app.
Social Login/ Sign Up
A short, simple, and quick sign-up process motivates early app users. The alcohol delivery app must enable users to quickly sign up using their social media accounts- google or Facebook. In addition, the app should take in sign up through email ID and phone number.
Document UploadThis feature allows the users to upload the necessary documents to their profile, ensuring that they are eligible for purchase and consumption of alcohol.
Age VerificationThe online alcohol delivery app business is subject to stringent laws. Consumption of alcohol is illegal under a certain age. For example, the minimum legal drinking age (MLDA) in the United States is 21 years. So, this function helps to authenticate the user's age and other details to ensure they are eligible to use the app and purchase alcohol.
Document ScanningA well-functioning document scanning facility allows shop owners and delivery riders to scan government-issued documents to confirm their authenticity.
Push NotificationsPush notifications inform the alcohol delivery app's stakeholders about the progress of an order. Simultaneously, these signals notify alcohol shop managers and delivery riders of any new orders received. In addition, these are important in circulating special offers and discounts provided by the alcohol vendors.
Alcohol delivery apps should provide GPS location identification. This function allows consumers to track the delivery agent's whereabouts in real-time. Furthermore, the tracking screen displays the estimated arrival time of their order.
CatalogThe product catalog is a simple and appealing way of showcasing the drinks offered by the provider. Vendors can enlist all spirits and booze they have to offer, as well as their pricing and descriptions in the catalog. It keeps track of supply and keeps up with shortages of specific drinks.
Voice ControlIt is a sophisticated feature that can boost your alcohol delivery app's popularity among ease-loving users. Along similar lines, with Siri or Amazon Alexa, your users can order with voice commands.
Consumer Behavior MonitoringBehavior monitoring aids in understanding the customer's purchasing habits and interests. App developers can use acquired data to develop a more consumer-centric app, tailoring the user's experience. Besides, the shop managers may adjust the advertising properly and provide users with relevant notifications and information.
In-app ChatConsumers may communicate with the delivery agent and vendors over the app through in-app chat boxes. It helps to check the status of orders and assist the agent in getting to the customer's location quickly.
It is crucial to provide users with different payment alternatives to allow quick and easy payments. Consumers pay using credit and debit cards, e-wallets, PayPal, cash on delivery, and other methods. So, it is wise to have multiple payment gateways.
Loyalty ProgramsConsumers are encouraged to order alcohol online from an alcohol delivery app via its loyalty program. Special discounts or discount coupons can be provided to the app's loyal clients using this functionality. In the long term, this helps to retain more clients.
Integrations with CRMIntegration of alcohol delivery app with a CRM might make it easier to manage, engage, and retain clients. It helps by improving your ability to use customer data for sales and growth.
Content Management System (CMS)A robust CMS will make it easier for the admin to manage all contents published on the mobile app and website. They may also use it for blogging and raising SEO rankings of the alcohol delivery app.
Real-time Analytics ToolsIt is a crucial feature that allows app owners to acquire valuable business information. Analytic tools can prepare sales statistics, revenue estimates, and so on to determine the business's feasibility.
Heat MapsThe heat map enables the owner of an alcohol delivery app to view locations with the most orders, as well as hot pickup and drop-off zones. Such information can redistribute the delivery riders near high-traffic areas to avoid delivery delays.
Marketing and Promotional ToolsTo attract app audiences, the administrator can utilize a range of marketing tools to handle promotional programs, in-app ads, email templates, and so on.
Queue AlgorithmIn an alcohol delivery app, a queuing algorithm can ease the handling and processing of the order. When a user places a new order, the algorithm will locate the nearest delivery rider and allocate that order to him. It has several advanced features to ensure accurate and quick order delivery.
Online alcohol delivery apps have significantly decreased logistical expenses and distances. Customers and business owners can now identify nearby stores, order drinks, and have them delivered on time. While if a consumer does not want delivery, they place an online order online and carry out self-pickups.
Repeat OrderIt allows the user to keep track of prior purchases. When a consumer puts an order, the app records the information. It comes in handy at a later time to facilitate future purchases. Further, it also assists both the vendor and the consumer in carrying out payments. It represents the user's choices and preferences. Also, it helps the app in notifying the user about specials and offers on the beverages they enjoy.
Intelligent filtersFilters make it simple for consumers to search and choose their drinks from the numerous categories shown in the display of the alcohol delivery app. It narrows the alcohol categories in terms of costs, alcohol percentage, customer ratings, and thorough descriptions of the glasses.
Multilingual supportAn alcohol delivery app requires multilingual support to extend its market globally. It would enable the alcohol delivery apps to communicate with diverse lingual consumers. It allows businesses to take their products to worldwide marketplaces and serve vast audiences.
ConclusionModern tech-savvy consumers use mobile apps for every requirement. They can certainly tell what they require and what they do not care about; knowing the operational domain and being flexible to incorporate changes gives businesses chances to stain in harsh times. As they say, when times get tough, merchants get creative.
The above-mentioned features are today's requirements. Besides, an on-demand mobile app development company- Appsrhino- can better guide you through the nuances of developing a market-fit product.
However, developing an alcohol delivery app (until it is usable!) will remain a winning business idea.