Choosing furniture and décor for your home can be difficult, especially if you have to go from store to store to get the perfect one. When people sleep on a sofa or furniture, they get a sense of its comfort and quality.
However, in the last decade or two, online enterprises have acquired clients' trust by supplying the stuff of their desires. People can also choose from a catalog of different brands without wandering in the sun for hours on end. Customers can replace and choose another one if their order has a flaw.
This online trade of décor and furniture has not only proven to be a game-changer for clients but has also raised the sales of previously unknown furniture enterprises. Online furniture stores have provided a perfect opportunity for furniture stores to broadcast their business to a bigger audience, significantly increasing the number of sales these firms previously did.
Things to keep in mind before developing an online furniture store
With more and more people adopting the online shopping method, online furniture stores have gained afoot. You may be sure about online furniture store development, but there are a few things that you should consider or at least keep in your mind before beginning with the business.
Why Should You Invest in the Development of an Online Furniture Store?
An offline furniture store is a tempting notion, but it will be pure chaos in revenue generation if one decides to go the internet route. The data below will give you a good picture of how the online furniture stores have established themselves and how they will continue to breach the ceiling that has been placed above them.
In 2018, the furniture industry in the United States generated a staggering $304.3 billion in revenue. While it has already outperformed its expectations, its payment is expected to skyrocket in the future years.
The furniture industry is expected to grow at a 0.2 percent annual rate between 2018 and 2021. This figure may appear minor at first glance, but when we consider the whole amount of $304.3 billion, we can see that it will add a whopping $60 billion every year.
Popular Furniture Categories on Online Furniture Stores and Apps
There are many various sorts of furniture. However, people require specific types of furniture for their homes. If they are moving to a new home or simply redecorating, they will most likely select a few pieces from the furniture categories listed below. As a result, stocking these furniture categories will be helpful to an online furniture store.
- Chairs and sofas
- Armchairs and recliners
- Dressers and wardrobes
- Bookcases and shelving units
- Couches and futons
- Dining and coffee tables
- TV stands and media furniture
The Characteristics of a Successful Online Furniture Store App
The more spectacular qualities we offer to our online furniture store, the more customers it will attract. Let us look at some of the primary features that we can add to our online furniture store to make it more appealing to a broader range of customers.
Friendly and self-explanatory UX and UI
The user interface is the first thing clients on your app will see, making it as user-friendly as possible. This will result in a first-rate user experience for the users. Users should be able to find anything they're looking for on your online furniture store quickly and without any lags. The more appealing and up-to-date your UI is, the more customers will remember your app and return to it in the future.
Perfect furniture photography
Photography is essential in an online furniture store since people can only embrace the furniture product through images of it. Try to photograph the items from all angles available, as this will make the customer's decision to purchase furniture much more accessible. Furniture clicks should be crystal obvious and presented in such a way that shoppers can't help but buy them.
Give 360-degree views of the furniture store.
Customers typically enter an online business with a list of items they want to purchase already in mind. However, suppose we provide a comprehensive 360-degree perspective of the online furniture store. In that case, customers will be able to see all of the fantastic pieces of furniture and the most recent collection introduced to the store. Customers will most likely buy items they didn't think they needed, clearing out things from the store and generating quick money.
Provide all relevant furniture information.
Customers should be adequately educated on all types of furniture to make an informed decision for themselves. Details about the wood used in the table, what the wood is vulnerable to, and how to maintain it to last long. Providing correct furniture expertise to customers will set you apart from the competition and generate a loyal customer base for you.
Interior design and space planning
When clients visit an online furniture store, they see a lot of appealing furniture, but in the back of their minds, they have a thought that keeps telling them that there isn't that much space in their house, so they abandon the idea of purchasing furniture due to a lack of space. If you show your customers how to make more room in their homes and design their homes to match the furniture they plan to buy, they will focus all of their attention on buying more and more goods.
Make furniture customization options available.
It is common for customers to reject a product they initially liked because of a particular design in the item they found unusual. If we provide customers the choice to modify that specific design and customize it to the product they want, the client is more likely to purchase it.
Shipping, fittings, and insurance are all included.
Because purchasing furniture is an expensive endeavor, buyers should be entitled to free shipping on their purchases. All of the necessary fittings in the house should be done by an expert you provide. Insurance coverage should be included in the trade so that the customer can receive the maximum amount feasible from the insurance company if the furniture tarnishes.
Offer an interior design consultant.
If the online furniture store owners integrate giving an interior design consultant, the app's stakes will be raised to a new level. Interior design specialists arrange the purchasers' homes to have the most impact on the furniture they purchase. This gesture will also build a rapport between the dealer and the buyers, luring them back to the app in the future.
Packaging that is unique and personalized
Furniture and décor items are exceptionally delicate, as a minor scratch here and there can damage the gleaming aspect of the furniture. To address this costly blunder, the organization should consider unique and personalized packaging. This packaging ensures the furniture item's safety to the greatest extent possible.
100% Return policy
Customers would feel more at ease if this function is available since they will be assured that the purchased item may be returned, allowing them to embark on a shopping binge. Customers should be allowed to return the item for any legitimate cause, which will foster confidence between the seller and customer.
AR-enabled Online Furniture Store Apps for Increased Conversion
Developing an augmented reality-powered online furniture store will propel your online furniture store to new heights. Augmented technology enables business managers to visualize anything from data to people, allowing users to see everything from every functional aspect. Augmented reality is the combination of virtual reality with the actual world.
Retailers can use augmented reality to offer their products to customers in a virtual setting. This allows clients to test how the product will look in their homes or businesses, giving them a competitive advantage over others. Augmented reality apps have brought an entirely new perspective to furniture marketing. Through AR, the company can use animations to evaluate how a piece of furniture fits in, giving the furniture industry a gaming approach while still offering critical product information and incredibly appealing 3D experiences to clients.
Furniture Shopping App's Advanced Features
To start an online furniture store, you must keep in mind the needs of the people out there. Everything is available on their mobile phones, so it should be your online furniture store. To make an app for your online furniture store business, there are a few features that you need to add to the must-haves list. They are as follows:
This is the first feature consumers will see when they open the app. To use the app, you must first create a username and password. However, in recent years, apps have begun to allow users to log in using their social media accounts, which is exceptionally convenient because users no longer need to remember their usernames and passwords.
When you first opened the app, you were greeted with a chatbot that would walk you through the app and answer all of your questions about it.
Notifications through Push
Push notifications serve as a timely reminder for users, keeping them up to date on all the current trends in the furniture market. Notifications are a feature that notifies users about the most recent collection added to the furniture store or a specific set that they have requested that the business brings for them.
Users should be able to search for the thing of their dreams by looking at photographs of that item. Users prefer saying the item's name using a voice command rather than typing the title and description of the article, and this feature should be provided in the app.
Camera within the app
If the app includes a camera, customers will take images of the furniture items to look at later. Users can also record a video of the furniture set to receive a comprehensive 360-degree view.
CRM System That Works Well
CRM is an abbreviation for Customer Relationship Management, and it is concerned with the characteristics of exchange that a company has with its customers. The more customer-related data it has, the better the CRM System will provide insight into these activities.
Various Payment Options
Flexibility in payment methods is an excellent technique to make people feel at ease. A range of payment alternatives, such as credit cards, debit cards, UPI, and PayPal, will make the purchasing process easier for clients.
Loyalty programs provide discounts, special offers, and a variety of other incentives to individuals who have been linked with the app for an extended period and have maintained a positive relationship with the app.
Cost Estimate for Creating an Online Furniture Store
Creating an online furniture store involves several considerations. These variables are as follows:
- The number of pages
- The design concept.
- Marketing assistance.
- Elements of branding
After the work on the website is completed, maintenance and technical support are provided.
Advanced modules such as chatbots and advanced eCommerce solutions are used.
A simple website will cost you roughly $3000 or less to build. However, a complicated website will cost you over $100,000.
Online Furniture Store: Bottom Line
To be successful, constructing an online furniture store necessitates a great deal of thought and investment. However, when every online activity is on the rise in this era, opening an online furniture store is not a bad idea. Together with these helpful guidelines, investing your attention in this field will bring you unlimited benefits that you have always wanted to associate with your furniture internet search.
AppsRhino is a mobile app development company that powers on-demand mobile apps and business apps for entrepreneurs and enterprises.